Responsibilities

• Brand Management
• Champion understanding and development of Market Landscape, Consumer/Customer Insights, and Brand Positioning: Define for each Brand in the Portfolio the Market and Competitive Landscape, Brand Positioning, Customer and Consumer Value Proposition, Points of Differentiation, and Reasons to Believe.
• Lead Go-to-Market and Annual Business Planning: Lead development of Brands 3-5 year strategy and annual GTM business plans (serve as single point of contact)
• Lead Brand Management and P&L Ownership: Accountable delivery of top line P&L Revenue/Profitability and Market Share growth to the achievement of business objectives for the portfolio of Brands and products.
• Own Product Development and Lifecycle Management: Define product specifications, performances, product launch strategies, and for market adoption and success via collaboration with sales, supply chain, and purchasing.
• Transverse Leadership and Accountability: Lead high-capacity transverse responsibility for key progress area / projects on behalf of the entire Marketing Team and Department
• Drive Process Improvement: Identify and lead process improvements to ensure gold standard repeatability for executional success
• Operational Marketing Management and Business Delivery
• Business Recovery, Diagnostic, and Steering: Lead and develop Marketing initiatives with Sales, Supply Chain, and Purchasing. Track monthly progress towards annual plan and objectives. Put in place and execute corrective action plans to resolve gaps to top line revenue plan or brand share of market loss.
• Product launches: Lead and partner with Purchasing, Supply Chain, and Sales to ensure seamless product launches of new products within the portfolio.

Requirements

• Bachelor’s degree in business, marketing, supply chain, finance or related field. MBA preferred
• 5+ years in sales, merchandising, marketing or supply chain with proven Category Management, retail merchandising or related role experience
• Tire industry or related experience a plus
• Demonstrated track record of driving revenue growth, optimizing product assortments, and enhancing customer satisfaction
• Demonstrated ability to use data to develop actionable insight and diagnose areas of concern
• Experience with data analytics/visualization tools (Qlik, PowerBI and/or Alteryx) a plus
• Ability to communicate complex analysis to key stakeholders including C-Suite.
• Outstanding strategic thinking and analytical skills.
• Ability to work well under pressure, handle multiple tasks, set and meet project timelines.
• Bilingual in Spanish /English is a plus

Preferred

• MBA preferred
• Tire industry or related experience a plus
• Experience with GTM or transformation MRT? (inferred from description)

Benefits

• Market competitive compensation
• 401(k) and Roth with company match. Immediate 100% vesting
• Comprehensive benefits including medical, dental and vision
• Company paid short term disability and employer subsidized long term disability
• Company paid life insurance
• Discounted tire purchasing
• Tuition reimbursement
• Employee assistance program
• Generous paid vacation and paid time off
• Customizable voluntary benefits