Senior Manager, Brand Management - Licensed & Exclusive Brands at Walmart | Bentonville, AR | $90K/yr – $180K/yr

Walmart

Senior Manager, Brand Management - Licensed & Exclusive Brands

Bentonville, AR (On-site)

$90K/yr – $180K/yrSenior LevelFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own brand integrity at scale by shaping positioning, guardrails, and licensing strategy while driving cross-channel consistency and cost-safe growth.

Brand Governance: Define positioning, value tiers, brand books, and launch discipline across assigned brands.
Contracts & Compliance: Lead licensing, pricing, risk mitigation with Legal/Finance, and SLA/tracking of brand standards.
Performance & Risk: Monitor GMV, margins, royalties, inventory health, and flag contract or compliance gaps while enabling brand exits when needed.

Job Description

Responsibilities

Define and maintain clear brand positioning, guardrails, and value tiers (Good/Better/Best) across assigned brands.
Translate customer insights, competitive assessments, and performance data into actionable brand strategies.
Ensure assortment decisions align with brand architecture and long-term growth platforms.
Lead brand refreshes, relaunches, and disciplined exits when brands no longer meet customer or business needs.
Develop and maintain brand books, style guides, and “brand on a page” tools to drive clarity and consistency across teams.
Lead negotiation and management of licensing agreements and brand partnerships.
Forecast and oversee royalty structures, ensuring margin accretion and financial compliance.
Partner with Legal and Finance to structure contracts that mitigate risk and protect Walmart’s interests.
Monitor performance against contractual obligations, service level agreements, and brand standards.
Identify and resolve contract discrepancies, audit findings, and compliance risks.

Requirements

Bachelor’s degree in Business, Communications, Marketing, Business, or related field and 4 years’ experience in brand development and management, developing creative briefs, marketing, or related area
OR 6 years’ experience in brand development and management, developing creative briefs, marketing, or related area

Nice to Have

Masters: Business Administration
Microsoft Office - Excel
Vendor Management

Benefits

Beyond competitive pay, you can receive incentive awards for your performance.
401 (k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Walmart

3.3 Glassdoor

Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023. This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Founded in 1962

Bentonville, Arkansas, US

530K employees (30,620 in marketing)

bit.ly/3IBowlZ

54% recommend to a friend

77% CEO approval