Senior Manager of Brand + Interactive Marketing at (MALIN+GOETZ) | New York City, NY | $100K/yr – $120K/yr

(MALIN+GOETZ)

Senior Manager of Brand + Interactive Marketing

New York City, NY (Hybrid)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross-channel launch planning and agency orchestration that ties campaigns, launches, and channel programming to measurable growth, with data-informed post-launch analysis and a tight partnership with creative, PR, and trade teams.

Integrated Marketing Calendar: single source of truth across launches and channel programming.
Agency & content: brief, review, and feedback loops with the AOR and collaborate on customer-journey content.
Launch toolkit, trade plan, and budget: global rollout standards, market execution tools, and budget coordination.

Job Description

Responsibilities

Own the Integrated Marketing Calendar, serving as the central source of truth across launches, campaigns, and channel programming.
Develop communication strategies bridging distribution channels (brand-owned retail, brand.com, wholesale, retailer.com, distributor).
Write briefs and manage the briefing process for the Digital Marketing Agency of Record, including audiences, KPIs, concept reviews, and feedback.
Oversee day-to-day agency relationship and deliverables.
Own the global launch toolkit from concept to execution across channels per SOP.
Own the development of the Trade Marketing Plan.
Support Sr. Director in refining tools and processes for market execution.
Own annual marketing process documentation, including the Annual Price Increase process.
Generate insights from data and research to identify growth opportunities and inform post-launch analysis.
Collaborate with creative and digital teams on content across the customer journey using these insights.

Requirements

Bachelor's degree from four-year college or university; or related experience and/or training.
5+ years of experience in a brand marketing/communications role, preferably within a lifestyle or beauty brand. Prior creative responsibilities or close collaboration with creative partners is a strong plus.
Skincare and fragrance experiences are preferred.
Solid understanding of the marketing funnel and ability to create engaging content for multiple channels including brand campaigns, email, and social media.
Excellent written and verbal communication skills with strong creative sensibilities; ability to think conceptually and develop stories.
Knowledge of various distribution sales channels in the beauty category and experience with a diverse mix of retailers.
Analytical ability and comfort working with numbers and financial details.
Passion for the beauty industry and current cultural marketing trends in creative, media, digital, and social.
Demonstrates organizational skills, detail-orientation, self-motivation, and multitasking ability.
Team-oriented with excitement to be part of a small, nimble team requiring collaboration.

Preferred

A sense of humor is also a plus.

Benefits

The New York corporate office is hybrid (3 days in-office, 2 days work from home).
Full-time employees are eligible for medical, dental, and vision insurance, employer paid life insurance, 401k plan, pre-tax commuter benefits, employee discount, and disability leave.
Time off includes paid company holidays, paid vacation/personal/sick hours, Summer Fridays, and volunteer time.

(MALIN+GOETZ)

3.4 Glassdoor

MALIN+GOETZ was founded in the chelsea neighborhood of new york city in 2004 by founders matthew malin + andrew goetz who set out to uncomplicate skincare. with limited shelf space in their small new york city apartment, they started the brand with 6 essential products that would work for all skin types, including their own. a cleanser + a moisturizer for the face, body + hair that leave even the most sensitive skin feeling healthy + balanced from head to toe. through the years, the brand has added a curated selection of targeted treatments to address specific concerns when your skin needs more.

Founded in 2004

New York, New York, USA

138 employees (10 in marketing)

www.malinandgoetz.com

49% recommend to a friend

62% CEO approval