Responsibilities

• Evolve the experiential vision for Glossier's NY flagship, reimagining how physical retail builds community, drives cultural relevance, and creates impactful moments
• Lead the end-to-end strategy and execution of in-store events, activations, and experiential programming, from concept through launch and post-event recap
• Identify and secure culturally relevant partners, collaborators, and community voices aligned with Glossier's positioning across beauty, culture, and community
• Own the experiential and events calendar for the flagship, identifying opportunities tied to brand priorities, store moments, product launches, and cultural trends
• Conceptualize and execute activations that bring the brand to life in-store, ensuring thoughtful guest experience, strong brand storytelling, and alignment across all touchpoints
• Cultivate and nurture community on the ground, building authentic relationships with local creators, organizations, and cultural communities across NY
• Drive seamless cross-functional execution by managing workflows across creative, retail, Comms, talent, legal, and digital; keeping timelines, deliverables, and approvals on track
• Lead go-to-market strategy for each experience, ensuring cohesive amplification across owned, earned, and paid channels
• Serve as the primary point of contact for partners, vendors, collaborators, and agencies, managing relationships and execution from kickoff through event day
• Oversee budgets, contracts, and on-site logistics, ensuring efficient use of resources and high-quality execution

Requirements

• 6-8 years of experience in experiential marketing, events, brand partnerships, or community – preferably within beauty, fashion, lifestyle, or culture-driven industries
• Exceptional taste level and cultural intuition - someone who naturally discovers what’s next, understands why it matters, and can translate cultural signals into a brand experience
• Proven experience designing and executing IRL brand experiences, ideally with a retail or flagship component
• Demonstrated track record of building and being active in communities
• Deep connectivity within New York culture, with existing relationships across creative communities spanning food, art, fashion, music, wellness, design, and emerging talent.
• Identify opportunities for Glossier to act as a platform for local creatives, founders, artists, and communities - bringing their worlds into ours in ways that create mutual value.
• Resourceful builder who can move fluidly between big-picture cultural strategy and hands-on execution. Equally comfortable developing a year-long vision and being on-site making the details happen.
• Excellent communication and cross-functional project management skills
• Strategic thinker and creative collaborator who can drive alignment across diverse teams
• Entrepreneurial spirit with a proactive, solutions-oriented approach to problem-solving

Benefits

• medical health insurance, 401K, equity in the form of Restricted Stock Units, Paid Time Off, Short Term and Long Term Disability leave, and a range of other benefits.