Responsibilities

• Creative Leadership and Team Management: - Guide a team of graphic designers and photographers, fostering a creative environment that encourages innovation, collaboration, and professional growth. Provide regular feedback and career development opportunities. - Lead the entire brand design process, from pre-production (concept development, storyboarding, etc.) through production (designing and shooting) to post-production (editing, graphic treatments, approvals, and final delivery). - Remain actively involved in hands-on design execution across campaigns and content initiatives, contributing high-level creative, art direction, and visual design work alongside the broader team - Lead by example through active participation in the creative process, contributing visual concepts, design direction, and creative problem-solving across key brand initiatives Brand Design and Content Development: - Receive and implement direction from brand strategy briefs and integrated marketing plans to ensure content aligns to business objectives. - Shape and craft brand narratives through emotionally engaging visual content. Use expertise to create visuals that connect with audiences on a deeper level, telling stories that drive engagement and strengthen brand loyalty. - Elevate the Lakers brand experience and fan engagement through design-driven storytelling and creative problem-solving. - Accept and implement campaign performance learnings and consumer insights for future production. Collaboration and Cross-Departmental Partnerships: - Partner with integrated marketing, basketball operations, communications, and other departments to assess and fulfill talent requests for production, as needed. - Present brand design storyboards and final work to stakeholders, including the Creative Director, senior leadership, and other departments. Clearly articulate the vision, process, and rationale behind creative decisions. Creative Development and Execution: - Stay current on industry trends, tools, and emerging technologies in design and photography. Incorporate new trends and techniques into the work where appropriate, keeping the brand fresh and forward-thinking. - Develop innovative, best-in-class interactive brand design materials including website, app, print, and social media.
• Responsibilities subject to change based on organizational needs and direction from management.

Requirements

• Education (Required/ Preferred): Bachelor’s degree in graphic design (required)
• Previous Experience:
• - Minimum 8 years working in graphic design
• - Minimum 3-5 years management experience overseeing designers, photographers, or other creative staff
• - Proven success with high-profile brand design and content design
• - Proven experience overseeing art direction and identity for high-profile global brands
• - Experience in a creative leadership role
• Technology Capabilities:
• - Adobe Creative Suite
• - Understanding of web, email, social design and content requirements

Preferred

• Knowledge of basketball (preferred)
• Previous experience working with celebrities or professional sports players (preferred)