Responsibilities

• Lead development and implementation of strategic marketing plans that support brand objectives, drive growth, and strengthen brand performance.
• Lead, coach, and develop a team of Marketing Managers responsible for executing channel-specific marketing plans.
• Provide strategic direction and oversight for integrated marketing programs across paid and organic digital, sponsorship, experiential, and trade channels.
• Leverage consumer insights, market research, competitive analysis, and performance data to identify opportunities and optimize Craft East marketing strategies.
• Collaborate with Craft East Brand Managers, AB and Craft East sales teams, and other internal and external stakeholders to develop programs that support business objectives.
• Manage relationships with agencies, media partners, sponsor partners, and suppliers, including contract negotiations and oversight of deliverables.
• Manage relevant marketing budgets, optimize investments, track spending, and report performance to leadership.
• Analyze campaign and program results to identify opportunities and improve marketing effectiveness.
• Ensure consistent brand standards across all products, communications, promotional materials, and consumer touchpoints.
• Foster cross-functional collaboration and build strong relationships across the organization to drive successful execution.

Requirements

• Bachelor’s Degree in Marketing, Advertising, or related field. MBA preferred.
• 6+ years of Marketing experience for CPG, with beer/alcoholic beverage experience strongly preferred.
• 2+ years of Management experience.
• Experience with managing a growing consumer lifestyle brand.
• Experience managing agencies and holding accountable.
• Strong analytical skills with the ability to present data to internal and external customers.
• Strong presentation skills and deck building abilities.
• Understanding of direct store delivery three tier system and strong knowledge of the retail environment.
• Ability to make business-critical decisions driven by both data and knowledge of business needs and legal requirements.
• Conducts work in a sitting and standing position primarily; however, job requires frequent walking, stooping, bending, and light lifting.

Preferred

• MBA preferred.

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!