Responsibilities

• In this role, you will lead brand and activation execution for a set of products within the Measure Demand portfolio, delivering integrated programs that translate portfolio strategy into scalable, market ready activation.
• You will support the development and execution of annual marketing strategies, working in close partnership with the Measure Portfolio Lead and Product Marketing to ensure alignment across industries, audiences, and geographies. Working cross-functionally, you will help scale brand and activation outputs, oversee marketing content and enablement resources, and support consistency across Circana’s global brand assets.
• This position requires a hands-on approach and the ability to navigate complexity, drive decision making, and ensure alignment with Circana’s growth objectives.
• Brand & Campaign Management
• - Integrate Circana’s Measure Demand brand positioning and messaging across assigned products within the portfolio to ensure relevance, differentiation, and consistency across all touchpoints.
• - Design and implement integrated marketing activation plans that drive awareness, engagement, and conversion across multiple channels (paid/owned/earned).
• - Prepare regular updates, insights, and recommendations on activation performance and priorities for leadership presentations.
• - Drive continuous improvement in processes, methodologies, and tools to enhance efficiency and effectiveness.
• Strategic Messaging & GTM Activation Planning
• - Partner closely with the Measure Portfolio Lead to translate portfolio strategy into integrated brand and activation plans aligned to commercial priorities.
• - Ensure creative and consistent use of messages while providing ongoing marketing and communication direction and feedback.
• - Plan and oversee execution of marketing tactics across a broad set of channels (digital, web, events, PR, etc.).
• - Research and experiment with new test-and-learn opportunities and identify and share marketing best practices.