Responsibilities

• Develop commercial strategy for YouTube Brands as Creators program, including building, operationalizing, leading a Center of Excellence serving as the unified front-end for Brand requests for organic YouTube guidance.
• Architect and co-execute engagement models, including 1:1 brand consultations, C-Suite/Brand x Creator workshops for high-priority brands, scaled training across key markets.
• Oversee the creation, deployment, and scaling of playbooks, equipping brands with actionable guidance on channel customization, content strategy, Shorts, Posts, community engagement, AI search/discovery.
• Advocate holistic platform measurement, insights to brands in partnership with GBO, Marketing, demonstrating the multiplier effect of Paid, Owned, Earned, Sponsored content flywheels. Monitor, report on core program metrics, OKRs to executive leadership.
• Drive alignment across GTM and Product/UX leads to influence, advocate for product investment, roadmaps. Communicate actionable insights to executive leadership by preparing, delivering executive-ready presentations.

Requirements

• Bachelor's degree or equivalent experience.
• 10 years of experience in business strategy, go-to-market (GTM) execution, management consulting, sales operations, or brand marketing, or 8 years of experience with an advanced degree.
• 5 years of experience communicating with product, marketing, and sales/business development partners.

Preferred

• Experience with projects, cross-functional stakeholder management, and project management, including the ability to work autonomously and keep multiple priorities moving at the same time.
• Knowledge of YouTube Product, Tech, creator ecosystem, YouTube ad sales or Brand marketing strategy as well as the customer and engaged contexts in which they operate.
• Strong business sense with thinking and distinctive problem-solving and analysis skills.
• Proven track record of standing up or leading a centers of excellence, GTM operational frameworks, or customer engagement programs within a global technology or media company.