Responsibilities

• Own the demand gen strategy end-to-end — from channel mix and content to lead scoring, nurture, and pipeline reporting
• Build a repeatable, measurable pipeline of qualified brand leads for our Brand Growth AE team to close
• Define and own MQL targets; work directly with sales to align on lead quality, handoff SLAs, and pipeline hygiene in Salesforce
• Build the digital layer around ShopMy's high-touch events (Supper Clubs, dinners, roundtables) to extend their shelf life and capture intent
• Develop a thought leadership strategy that drives both demand generation and long-term brand retention
• Partner with Customer Success to support upselling efforts — building marketing programs that help CSMs expand brand accounts
• Build ABM programs for our highest-priority ICP segments — from indie beauty brands to enterprise retailers

Requirements

• 7-9 years of B2B marketing experience, ideally at a SaaS, marketplace, or platform company
• Thought leadership & content chops — you've used content, education, and brand storytelling to drive demand and retention, not just paid ads and outbound
• Proven ownership of pipeline metrics — MQLs, opportunities created, and revenue influenced
• Salesforce fluency — for pipeline reporting, campaign attribution, and lead routing
• Experience collaborating closely with both Sales and Customer Success — you understand both acquisition and expansion/upsell motions
• Strong cross-functional communicator — can translate marketing needs into clear requirements for ops, sales, and leadership

Preferred

• Experience marketing to brand advertisers, retail buyers, or agency decision-makers
• Background in lifecycle or retention marketing for B2B audiences (email, education programs, in-product)
• Background in affiliate, creator, or influencer marketing technology
• Prior experience building pipeline programs with long (3+ month) sales cycles

Benefits

• Medical & Dental Coverage at 70%
• Equity in ShopMy
• Flexible PTO
• 14 weeks of parental leave
• Wellness & Social Stipend
• Technology Stipend
• Learning & Development Stipend
• 401k program (3% automated contribution from ShopMy!)
• Wellhub Membership
• Company retreats