Responsibilities

• Our CRO program and increasing conversion & time-on site across all of rippling.com
• SEO and AI Search at Rippling
• Automated campaign (cold email, direct mail, LinkedIn, etc) performance
• Unlocking new growth channels for Rippling
• Serving as the central hub of excellence for some subset of CRO, SEO + AI search, automated campaigns and more for our other business units at Rippling
• Leveraging customer and prospect insights to level up how we segment and think about messaging worldwide
• Deeply understanding the GTM org and constantly looking for new ways to help level up the team
• Analyzing data to understand what’s working and what’s not - from reading through replies to writing SQL and hopping into Excel
• Working closely with growth engineering, marketing ops, revenue ops and sales to deliver impactful business outcomes

Requirements

• 5+ years of experience doing both quantitative and qualitative work in growth marketing, ideally in B2B
• Clearly measurable experience driving significant business impact (revenue, qualified demos, sign ups, etc) in a past role at a big-leagues level of scale
• Well honed technical skills beyond excel analysis. Ideally you will have some level of coding/SQL experience and/or are comfortable using LLMs to build technical solutions
• Hackiness and creativity balanced with scale. You’re constantly generating new ideas to test and you thoughtfully balance doing whatever it takes to get your projects over the finish line with building systems that can scale
• Management experience hiring, building and scaling a team
• Agility and speed. You’ll constantly try new growth ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them
• A product mindset. Manual processes bother you, and you have a track record of automating them. You are a naturally structured problem-solver
• Naturally curious. You are a hacker at heart with a history of running down random rabbit holes out of curiosity
• Excellent communication skills. Whether collaborating with technical teams on product specs or chipping in on copy for a new campaign, you communicate your ideas clearly and concisely, adapting your style to your audience and objectives