Responsibilities

• Lead the planning, execution, and performance tracking of integrated marketing campaigns across Hilton's Luxury and Lifestyle brands in the Americas.
• Partner with our teams and external agencies to bring campaigns to life — from brief through execution — ensuring understanding of brand strategy and commercial priorities.
• Influence creative and media strategies through test-and-learn approaches that build scalable best practices and measurable performance.
• Collaborate across the Americas Marketing team to ensure cohesive brand storytelling across all consumer touch points.
• Analyze performance data, consumer insights, and market trends to uncover opportunities, improve campaigns, and translate results into actionable recommendations.
• Lead the development of campaign briefs and partner with Creative teams and agencies to shape compelling storytelling, visual direction, and content that brings Hilton's Luxury and Lifestyle brands to life.
• Lead the planning of strategic marketing partnerships, including media collaborations and branded content programs, managing deliverables, creative development, and performance outcomes from concept through launch.
• Be a steward of Luxury brand identity in partnership with Global Brand Marketing, ensuring all marketing initiatives align with brand guidelines, visual standards, tone of voice, and guest experience principles.
• Oversee marketing initiatives that engage luxury travel advisor networks and consortia, developing programs that increase awareness and consideration of Hilton's Luxury brands among influential travel planners.
• Report to the Director, Americas Marketing and collaborate with commercial services, global brand marketing, content and creative teams to ensure execution of brand identity and storytelling.

Requirements

• Six (6) years of experience in marketing with an agency or large brand, with a focus on consideration and conversion (mid and low funnel objectives)
• Experience with marketing strategy, paid media, partnership marketing, performance marketing, and integrated campaign strategy
• Excels in a collaborative team environment
• Passionate about the intersection of brand, data, and digital innovation
• Travel up to 20% (if applicable)
• Experience managing a direct report
• Hybrid schedule in McLean, VA (3 days/week in office)

Preferred

• Experience reaching high net worth / Luxury consumers
• Experience collaborating with and managing agency partners, strategic marketing partnerships, branded content programs, or media collaborations and creative content
• An eye for compelling creative and visual storytelling, with the skill to help shape marketing content and brand narratives
• Experience in Travel/Hospitality, or Retail industry in a performance-led and matrixed organization

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next