Senior Manager, Alternatives Product Marketing

Boston, MA (Hybrid)

$85K/yr – $171K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive product marketing narratives and cross-channel coordination for Fidelity's new offerings, with content creation, launches, and regulatory reviews.

  • Develop and execute marketing strategies that drive new product narratives into market across Fidelity intermediary, retail, and institutional channels.
  • Must-have: 5+ years of financial services marketing experience.
  • Standout: Partner on investment insights-driven content and events with marketing partners and investment professionals.

Job Description

Responsibilities

  • Develop and execute on marketing strategies that drive new product narratives into market across Fidelity intermediary, retail, and institutional channels. Messaging and content creation includes both written content (presentations, client communications) as well as digital mediums ( website, videos )
  • Support marketing and communications strategy for new product launches and ensure collaboration across firm
  • Partner on investment insights-driven content with marketing partners and investment professionals
  • Complete compliance and regulatory reviews of content, track projects and workflows, and complete client-specific ad-hoc requests
  • Oversee servicing requirements for third party platforms (e.g., data rooms)
  • Partner on content for events program and support execution as needed

Requirements

  • BA/ BS degree with a concentration in economics, finance, business, or marketing preferred
  • 5+ years of experience working in financial services and marketing experience preferred
  • Knowledge of financial services and/or investment products; experience marketing alternatives preferred
  • Excellent writing skills to distill technical concepts into simple, compelling messages
  • Strong interpersonal communication skills; can effectively build relationships and influence partners
  • Outstanding organizational skills, consistently developing and meeting schedules, prioritizing or re-prioritizing, and using good judgment in engaging business partners
  • Strong understanding of PowerPoint and Excel

Preferred

  • Experience marketing alternatives preferred

Benefits

  • We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career.
Fidelity Investments logo

Fidelity Investments

4.2 Glassdoor

Fidelity’s mission is to strengthen the financial well-being of our customers and deliver better outcomes for the clients and businesses we serve. Fidelity’s strength comes from the scale of our diversified, market-leading financial services businesses that serve individuals, families, employers, wealth management firms, and institutions. With assets under administration of $15.0 trillion, including discretionary assets of $5.9 trillion as of March 31, 2025, we focus on meeting the unique needs of a broad and growing customer base. Privately held for 78 years, Fidelity employs more than 77,000 associates across the United States, Ireland, and India. For our Terms and Conditions, please visit http://go.fidelity.com/LIterms

Founded in 1946
Boston, MA, US
82K employees (2,556 in marketing)
83% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
120.1M
Monthly Google Ads Budget
$5.1M
Traffic Source Mix
Search
17%
Direct
80.1%
Referral
2.1%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~84.1K

Marketing Team

Marketing Team Size
1,795 (2% of company)
Median Career Experience
20 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$152.8M
Last Raise
$2.5M
Secondary Market, 5 years ago

Funding History

  • Dec 2020
    Secondary Market • $2.5M
  • Jan 2018
    Secondary Market • $1M
  • May 2017
    Secondary Market • $12.5M

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