Senior Manager, AI Marketing Ops at Hello Heart | USA | $165K/yr – $180K/yr

Hello Heart

Senior Manager, AI Marketing Ops

USA (Remote)

$165K/yr – $180K/yrSenior Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own the marketing AI roadmap and drive practical AI outcomes for enrollment, campaigns, and content while partnering across data, engineering, and product to ship safe, compliant tooling.

Own the marketing AI plan and track productivity gains with clear milestones.
Build AI workflows, prompt libraries, and automation that speed testing and personalization.
Collaborate with Data, Engineering, and Product to ensure AI tools work with Iterable, Salesforce, and Asana.

Job Description

Create and manage the marketing team’s AI plan, finding opportunities and turning them into a roadmap.
Design and build AI-powered solutions, such as automated workflows, prompt libraries, and automation systems.
Work with Data, Engineering, and Product teams to make sure AI solutions work well with our current tools (Iterable, Salesforce, Asana, etc.).
Help the Member Marketing team use AI to improve enrollment targeting, personalize outreach, and speed up testing cycles.
Apply AI to improve Enterprise Marketing campaigns, personalize client content, and help with market execution.
Help the Brand and Communications team create content and build tools to produce on-brand materials faster.
Build and lead an AI education program for the marketing team, including workshops and guides.
Define and track goals for AI projects (like productivity and efficiency gains) and share results with leaders.
Ensure the use of AI follows data privacy, HIPAA compliance, and ethical standards.

7+ years of marketing experience, with at least 2 years focused on AI, marketing operations, automation, or marketing technology in a hands-on, building role.
Demonstrated history of building and launching AI solutions in a marketing context.
Deep understanding of modern AI tools: LLMs, prompt engineering, agentic workflows, and AI-assisted content and automation tools.
Strong ability to collaborate across marketing, data, engineering, and operations teams.
Experience working in lifecycle, growth, or member marketing environments with many campaigns and complex channels.
Strong analytical mindset: comfortable defining success metrics, evaluating test results, and using data to make decisions.
Excellent communicator able to explain complex AI ideas to non-technical people.

Preferred: Experience in digital health, benefits, SaaS, or a regulated consumer environment.
Preferred: Comfort with Python, SQL, or no-code/low-code tools for building workflows and integrations.

Hello Heart

3.6 Glassdoor

Hello Heart is on a mission to change the way people care for their hearts. The company provides the first app and connected heart monitor to help people track and manage their heart health. With Hello Heart, users take steps to control their risk of heart attacks and stroke – the leading cause of death in the United States. Peer-reviewed studies have shown that high-risk users of Hello Heart have seen meaningful drops in blood pressure, cholesterol and even weight. Recognized as the digital leader in preventive heart health, Hello Heart is trusted by more than 130 leading Fortune 500 and government employers, national health plans, and labor organizations. Founded in 2013, Hello Heart has raised more than $138 million from top venture firms and is a best-in-class solution on the American Heart Association’s Innovators’ Network and CVS Health Point Solutions Management platform. Visit www.helloheart.com for more information.

Founded in 2013

Menlo Park, California, USA

538 employees (45 in marketing)

www.helloheart.com

61% recommend to a friend

70% CEO approval