Responsibilities

• Own the end-to-end affiliate marketing strategy across all partner segments, including content, commerce, loyalty, coupon, review, creator, and strategic affiliate partnerships.
• Develop and execute growth plans that drive customer acquisition, subscriptions, revenue, and profitability.
• Establish annual channel objectives, investment strategies, and long-term growth roadmaps aligned to company goals.
• Identify new partnership opportunities, emerging business models, and innovative affiliate solutions to drive incremental growth.
• Partner with leadership to define channel priorities, expansion strategies, and performance targets.
• Serve as the subject matter expert for affiliate marketing, maintaining deep knowledge of industry trends, platforms, attribution methodologies, and competitive dynamics.
• Drive continuous optimization of partner portfolios, commission structures, incentives, placements, and promotional strategies.
• Analyze partner-level and channel-level performance to identify opportunities for scale, efficiency, and incremental value.
• Develop testing frameworks to evaluate new partner types, promotional models, and performance-driving initiatives.
• Collaborate with Creative and Brand teams to ensure affiliate partner placements and messaging align with broader marketing objectives.

Requirements

• 8+ years of experience in affiliate marketing, partnership marketing, digital marketing, ecommerce, or performance media.
• Proven track record managing and scaling multi-million-dollar affiliate programs.
• Deep understanding of affiliate ecosystems, publisher models, affiliate networks, tracking technologies, and attribution methodologies.
• Strong commercial and negotiation skills with experience structuring strategic partnerships and growth agreements.
• Experience leading agencies, vendors, or cross-functional teams.
• Exceptional analytical skills with the ability to translate data into actionable business decisions.
• Strong executive presence and stakeholder management capabilities.
• Experience operating in a fast-paced, performance-driven environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Benefits

• Bonus Program
• 401k Retirement
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support and Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year