Responsibilities

• Lead GEICO’s Commercial Line of Business affiliate and aggregator marketing strategy across key partners to drive profitable customer acquisition and business growth
• Develop, execute, and optimize affiliate campaigns, partner economics, and commercial frameworks for the Commercial Line of Business to improve conversion efficiency and cost per new business
• Own day-to-day performance management of Commercial Line of Business affiliate and aggregator partners, including forecasting, pacing, bidding, troubleshooting, and relationship management
• Identify, evaluate, and onboard new affiliate, aggregator, and strategic partner opportunities that can scale Commercial Line of Business volume while maintaining quality standards
• Establish a rigorous testing and measurement agenda to assess incrementality, partner quality, traffic performance, and long-term value
• Perform weekly, monthly, quarterly, and annual analyses of affiliate channel performance, historical trends, partner contribution, and competitive benchmarks
• Partner closely with Analytics, Finance, Product, Creative, and broader Performance Marketing teams to align affiliate strategy with company growth objectives
• Drive continuous improvement in partner performance through optimization of placements, offers, landing experiences, and conversion pathways
• Ensure strong governance across affiliate marketing activities, including compliance, brand standards, tracking accuracy, and contractual accountability
• Stay current on affiliate marketing trends, platform changes, and industry best practices to inform strategy and unlock new growth opportunities

Requirements

• Bachelor’s Degree.
• 10+ years of experience in affiliate marketing
• Experience managing enterprise-level budgets with affiliate networks such as MediaAlpha and QuinnStreet, ideally within the Commercial or small business insurance space
• Proficiency in Google Analytics
• Performance marketing mindset to work toward goals and targets
• Exceptional leadership and management capabilities to oversee team members and agencies
• Excellent communication skills, both written and verbal, for collaboration and reporting

Preferred

• Experience with large enterprise budgets
• Insurance experience
• Incrementality measurement experience
• Previous experience in broader performance marketing roles or traffic acquisition
• Experience managing direct relationships with publishers focused on commercial or small business insurance (e.g. Insurify, NerdWallet, etc)