Responsibilities

• Own a portfolio of 20+ strategic partnerships, leveraging their unique capabilities to launch marketing programs that directly contribute to customer acquisition goals.
• Monitor and analyze weekly performance of partnership marketing efforts, identifying opportunities to optimize results and scale.
• Manage 1-2 direct reports by setting clear goals, coaching regularly, and fostering a culture of accountability, teamwork and communication.
• Partner with Business Intelligence and Analytics to translate complex data into actionable insights that drive measurable business outcomes.
• Provide reporting insights and data-driven recommendations to marketing leadership and other key executives.
• Collaborate with the Market Intelligence team and strategic partners to identify and analyze key marketplace trends, competitive landscapes, and consumer behavior.
• Stay at the forefront of AI and emerging marketing technologies, identifying and applying best practices to drive efficiencies in partner program execution, performance analysis, and reporting
• Champion fresh, data-backed ideas drawing from trends in fintech, B2C marketing, and channel strategy to drive growth.
• Collaborate with Legal, Compliance and Bank Partnership teams to ensure the end-to-end consumer experience meets all regulatory requirements.
• Lead business development and contract negotiations for new and existing partnerships, ensuring terms align with strategic business objectives and financial goals.

Requirements

• 10+ years of experience in Marketing; 3+ years of management experience.
• 5 years of experience managing external partner relationships and launching co-marketing programs that delivered measurable business impact.
• Bachelor’s degree in Marketing or other business-related/quantitative fields of study.
• Highly analytical, with a passion for problem-solving and for turning complex data into compelling stories.
• Exceptional communication, collaboration and project management skills with a proven track record of getting stakeholder buy-in to bring strategies to life.
• Energized by ambiguity and rapid change, with a natural ability to bring clarity, momentum, and structure to evolving challenges.
• Comfortable leveraging AI tools to accelerate analysis, reporting, and marketing execution; proactively identifies opportunities to apply AI/automation to drive efficiency and better business outcomes.