Responsibilities

• Defining and executing a clear, AI transformation vision and roadmap for Brand Marketing & External Channels by establishing strategic priorities for AI investment across external marketing channels, identifying emerging opportunities that align with business objectives, and building the framework to scale AI capabilities from pilot to enterprise-wide adoption.
• Developing AI-driven advertising strategies and workflows by serving as the central point of expertise for AI applications within external marketing and advertising functions. Experiment with capabilities such as account-based personalization, intent-signal activation and designing AI-powered workflows that drive meaningful outcomes.
• Building advanced full-funnel advertising intelligence by integrating audience signals, campaign performance data, and business outcomes into actionable steps – translating data into channel investment recommendations, creating iterative learning loops and developing processes and collaborating with partner teams so that performance data informs future strategy, channel optimization and programs.
• Leading modern approaches to advertising measurement , evolving attribution strategy, designing measurement frameworks that capture external marketing value across all touchpoints.
• Collaborating with partner organizations – translating advertising use cases into CDP configurations and data warehouse requirements, working closely with the teams who own the underlying data and platforms, and engaging in platform roadmap conversations as a representative of external marketing needs, and facilitating cross-functional working groups.

Benefits

Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.