Responsibilities

• Lead strategic planning and execution for managed-service and self-service campaigns.
• Act as a consultative advisor and subject matter expert on media planning, audience strategies, platform activation, and campaign optimization.
• Collaborate with Sales and Account teams to develop data-driven proposals aligned with client goals.
• Manage day-to-day client relationships, demonstrating trust, credibility, and delivering exceptional service.
• Lead campaign kick-offs, creative processes, measurement workflows, and client performance discussions.
• Identify growth opportunities and optimizations to drive additional revenue.
• Communicate campaign metrics, insights, and optimization recommendations regularly to internal and external stakeholders.
• Partner with Media Insights teams to measure and generate actionable campaign insights.
• Facilitate prompt resolution of internal and external issues, ensuring seamless execution across cross-functional teams.
• Mentor junior team members, setting an example and driving operational excellence.
• Develop best practices and proactively share learnings within the organization. Excellent communication and presentation skills, with ability to influence

Requirements

• Bachelor’s Degree in Business, Advertising, Marketing, Communication, or related field.
• 5+ years of experience managing digital media campaigns, client relationships, and account strategies.
• Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR) and media math for optimization.
• Proven client-facing experience with proactive identification of risks and effective communication of solutions.
• Strong project management, organizational skills, and attention to detail.
• Comfort navigating rapidly evolving environments and ambiguous situations.
• Excellent verbal and written communication, presentation skills, and ability to lead client meetings confidently.
• Tactical and strategic thinking capabilities to influence clients' investments in Walmart media and advertising.
• Option 2: 7 years’ experience in campaign management, account strategy, or digital advertising.

Preferred

• Master’s Degree in Business, Marketing, Communication, or related field.
• Extensive expertise in programmatic advertising, including DSPs, DMPs, ad exchanges.
• Proven track record in developing strategies that influence advertiser investment.
• Experience with Salesforce, JIRA, Tableau, SQL, or Power BI

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• The amount you receive depends on your job classification and length of employment.
• It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
• Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.