Jewelry Bankers

Senior Local SEO & Google Business Profile Manager

Houston, TX (On-site)

$90K/yr – $120K/yrSenior Level5+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end Local SEO for multiple locations, combining GBP optimization, Maps ranking mastery, and content and backlink strategies to lift revenue and market share.

  • Growth focus: GBP management, local pack/Map rankings, and reputation signals to generate more calls, leads, and store visits.
  • Technical and content play: structured data, site speed and crawlability fixes, location-based content, and local backlink and citation programs.
  • Measurement and iteration: monitor rankings, traffic, conversions, and calls with dashboards and quarterly ROI reporting.

Job Description

Responsibilities

  • Strategy & Planning: Develop and execute a comprehensive Local SEO strategy designed to increase revenue and market share
  • GBP Management: Manage and optimize Google Business Profiles to maximize rankings, visibility, engagement, and lead generation
  • Maps Rankings: Improve rankings within Google Maps and Google's Local Pack for highly competitive commercial keywords
  • Competitive Analysis: Conduct advanced local competitor research and identify opportunities to outperform competing businesses
  • Content & Optimization: Develop location-specific content strategies that improve rankings and drive conversions
  • Backlinks & Authority: Create and execute local backlink acquisition campaigns and authority-building strategies
  • Citations & NAP: Build and manage local citations while ensuring NAP consistency across all major platforms
  • Technical SEO: Implement structured data, schema markup, internal linking improvements, and technical SEO enhancements
  • Technical Troubleshooting: Identify and resolve crawling, indexing, site architecture, page speed, Core Web Vitals, and technical SEO issues
  • Performance Monitoring: Monitor and analyze performance using Google Search Console, Google Analytics, Google Business Profile Insights, Ahrefs, SEMrush, BrightLocal, Whitespark, Local Falcon, Screaming Frog, and related SEO tools