Senior Local SEO & Content Strategist at Smart Wave Solar | Bluffdale, UT | $108K/yr – $115K/yr

Smart Wave Solar

Senior Local SEO & Content Strategist

Bluffdale, UT (Hybrid)

$108K/yr – $115K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize local search at scale by owning the local SEO stack from GBP to local pack, citations, and content that drives qualified leads in multiple markets, with a strong focus on technical health, AI-enabled discovery, and data-driven reporting.

Local SEO & Technical: Own local rankings, GBP optimization, citations, site health, and mobile-focused technical fixes.
AI-Driven Content & Attribution: Drive AI-assisted content strategy and discovery signals while linking analytics to business impact.
Reporting & Cross-Functional Collaboration: Build KPI dashboards, translate data into action, and collaborate with content, dev, and paid media to scale local growth.

Job Description

Responsibilities

Local SEO Strategy & Execution: Identify local ranking opportunities through keyword research, on and off page optimization, respond to ratings, content creation, competitor analysis, SERP review, Google Business Profile insights, analytics, and search behavior trends. Manage and optimize local search assets to drive qualified traffic, including:\n- Google Business Profile Optimization, local keyword research, local pack optimization, citation acquisition, business profile and ratings optimization etc.

Requirements

7+ years of SEO experience
3+ years leading Local SEO initiatives
Proven success increasing rankings, traffic, and leads in competitive local markets
Experience managing SEO for businesses with multiple service areas or locations
Google Analytics 4 (GA4) or similar analytics platforms
Google Search Console
Google Business Profile
Google Tag Manager
Looker Studio
SEMRush

Preferred

Multi-location Local SEO
Solar, home services, franchise, or service-area business SEO
Lead generation SEO
CRO and landing page testing
Schema implementation
Basic HTML/CSS knowledge
AI search visibility tracking
Reputation and review management
Digital PR and local link building
Paid search or paid social campaign support

Benefits

Employer-covered medical insurance, plus comprehensive dental and vision benefit options.
Paid time off and holiday

Smart Wave Solar

We do it different. No door to door soliciting or high pressure sales. We hold a utility patent for access to emergency power in a grid-down scenario and we are a Premium Certified Tesla Installer. We are fully vertically integrated and we believe in our mission to enrich lives by providing independence peace of mind.

Founded in 2015

Riverton, Utah, USA

57 employees (5 in marketing)

www.smartwavesolar.com