Senior Lifecycle Marketing Operations Manager

Palo Alto, CA (Hybrid)

$160K/yr – $185K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end campaign operations for Tier 0 initiatives in a B2B SaaS demand-gen context, owning Marketo/Salesforce builds and real-time launches to fuel pipeline.

  • Own end‑to‑end build, launch, and QA for Tier 0 campaigns in Marketo and Salesforce.
  • Must-have: 5+ years in Marketing Operations or Demand Gen in B2B SaaS.
  • Standout: Ownership of MarTech stack (Marketo, Salesforce, LeanData) and revenue-engine improvements.

Job Description

Drive end‑to‑end campaign operations for Tier 0 initiatives in a B2B SaaS demand-gen context, owning Marketo/Salesforce builds and real-time launches to fuel pipeline.

  • Own end‑to‑end build, launch, and QA for Tier 0 campaigns (product drops, strategic webinars, flagship events, ABM programs, partner campaigns) in Marketo and Salesforce.
  • Serve as the real-time operational counterpart to Demand Gen and SDR leaders during key launches (e.g., content updates, last‑minute list changes, routing or SLA tweaks).
  • Own the campaign architecture across Marketo and Salesforce for your scope: program templates, channel and SFDC campaign types, UTMs, statuses, and success definitions.
  • Maintain and improve lead lifecycle flows, campaign membership rules, and key operational workflows that affect pipeline measurement and SDR follow-up.
  • Own the MarTech stack that supports lead generation and follow-up (e.g., Marketo, Goldcast, LeanData etc).
  • Contribute to cross‑functional initiatives that improve the end‑to‑end revenue engine (e.g., lead prioritization, routing enhancements, new scoring models, attribution updates).

Requirements

  • 5+ years in Marketing Operations, Campaign Operations, or Demand Gen operations roles in B2B SaaS.
  • Proven track record owning complex, multi-channel campaign builds and being the go-to Marketo/SFDC/Hubspot expert for demand teams.
  • Strong working knowledge of Salesforce campaigns, opportunities, leads/contacts, and how they connect to reporting and attribution.
  • Strong communication skills; can translate between marketers, SDRs, and ops/engineering partners.
  • Comfortable operating in a fast-moving environment with evolving priorities, and proactively surfacing risks and tradeoffs.

Benefits

  • We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time-off policy, and the opportunity to contribute to your 401k plan to support your long-term goals.
  • When you join, you'll receive a home office improvement stipend, as well as an annual education and wellness stipends to support your growth and wellbeing.
  • We foster a vibrant company culture through regular events, and provide healthy lunches daily to keep you fueled and focused.

Glean

Work AI for all. The Work AI platform connected to all your data. Find, create, and automate anything.

Founded in 2019
Palo Alto, California, USA
1.3K employees (83 in marketing)

Traffic Signals

Monthly Visitors
6.4M
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
59 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$768.2M
Last Raise
Series F, 6 months ago