Requirements

• 8+ years of experience in Lifecycle Marketing, Customer Marketing, Growth Marketing, Product Marketing, CRM, or Product Growth within a high-growth B2B SaaS company.
• Experience building lifecycle programs across both product-led and sales-assisted customer journeys.
• Proven success developing nurture programs, onboarding experiences, customer engagement initiatives, and expansion campaigns that drive measurable business outcomes.
• Hands-on experience with modern marketing automation platforms such as HubSpot, Marketo, Braze, Customer.io , Iterable, or similar platforms.
• Strong understanding of audience segmentation, lifecycle operations, email best practices, marketing automation, and customer journey orchestration.
• Experience partnering cross-functionally with Product, Sales, Customer Success, Engineering, Product Marketing, and Analytics.
• Strong analytical mindset with experience using experimentation, customer insights, and behavioral data to optimize lifecycle performance.
• Excellent communication and content development skills with the ability to translate customer insights into scalable lifecycle strategies.
• Comfortable building new systems, processes, and programs in fast-moving, ambiguous environments.

Preferred

• Experience at a developer-focused, infrastructure, cloud, or AI platform company.
• Experience supporting both PLG and enterprise sales motions.
• Experience with product analytics platforms such as Amplitude, Mixpanel, Heap, or similar tools.
• Familiarity with AI-powered personalization, agentic workflows, or LLM-driven customer experiences.
• Experience supporting usage-based or consumption-based business models.
• Experience with customer journey orchestration, experimentation, personalization, or CDP platforms.