Senior Lifecycle Marketing Manager, Enterprise Partnerships

USA (Hybrid)

$100K/yr – $140K/yrSenior Level4+ years expFull time

Posted 6 days ago

Job Description

Responsibilities

  • Own the work, whatever form it takes: Some partnerships need full journey builds in Iterable, others need lifecycle strategy, recommendations, and creative mocks the partner's team executes. Either way, the goal is the same: real value for the consumer on the other end, not just another email.
  • Build the playbook as you go: Create repeatable journey templates, creative frameworks, and QA checklists that let new and existing partnerships scale without starting from scratch each time.
  • Be the Customer Success point of contact: Partner with CS (and Business Intelligence, as needed) to set up KPI reporting, translate partner commitments into executable recommendations, and flag risks before they become partner-facing problems.
  • Design experiments and diagnose performance: Run multi-variable tests with proper holdout groups where you own execution, and when something breaks (a deliverability issue, sudden CVR drop, unexplained churn), form a hypothesis and test a fix fast.
  • Build reporting that holds up: Create KPI dashboards and tracking accurate enough that stakeholders trust them at a glance, not just ones that exist.
  • Run projects without needing to be chased: Lead workstreams for partner launches, journey builds, and creative refreshes with clear milestones and ownership.
  • Communicate up and across: Present partner insights and recommendations to the Director, Customer Success, and cross-functional partners, connecting performance to business outcomes, not just metrics.
  • Use AI as a real part of your workflow: Drafting, reporting, hypothesis generation, briefs, whatever accelerates the work, and know where it doesn't replace judgment

Requirements

  • Lifecycle channel expertise: 4–7 years owning lifecycle marketing campaigns with direct accountability for performance across email, push, or SMS.
  • Enterprise-level ESP experience: Hands-on in a major enterprise-grade ESP (Iterable, Braze, Salesforce Marketing Cloud, Responsys, or similar), comfortable in complex, high-stakes sending environments without engineering support.
  • Builder mentality: You enjoy creating net-new systems from scratch. There's no playbook or reporting baseline here yet, and you'll help define both.
  • Analytical and creative range: You design sound experiments, catch discrepancies in platform data, write strong briefs, and know what's driving a performance change at the copy or format level.
  • Structured and clear: You manage multiple partner workstreams without dropping details, and you can distill a complex performance story into a crisp recommendation for a senior leader or a partner team.
  • High ownership: You hold yourself accountable to outcomes, follow through, and don't wait to be asked.

Benefits

  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program
  • Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
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Bankrate

With five decades of trust and market leadership, Bankrate is transforming into an AI-powered fintech platform that puts consumers in control—connecting them to the best financial products to save more, earn more, and get ahead faster.Bankrate, LLC NMLS #1427381BR Tech Services, Inc. NMLS #1743443Nmlsconsumeraccess.org/

Founded in 1993
Charlotte, North Carolina, USA
263 employees (99 in marketing)

Salaries

Posted range

$100K/yr – $140K/yr

Taken straight from the job posting.

See all Bankrate salaries

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