Responsibilities

• drive insight generation across our B2B marketing organization
• analyze performance across channels, audiences, and the full marketing funnel
• compare performance across email, events, paid media, digital programs, and other B2B channels
• identify where the marketing organization should invest, optimize, or shift spend and provide regular insights to channel owners to improve efficiency and ROI
• oversee a small team of 1-3 analysts and senior analysts and work directly with marketing teams to deliver recommendations, build dashboards, automate insights, and support data-driven decision‑making across the organization
• automate reporting and surfacing actionable insights for marketing and sales stakeholders while ensuring data accuracy, consistency, and usability across CRM, marketing platforms, and data warehouses
• partner with operations and engineering teams to improve data flows, data models, and quality
• lead analytics projects from start to finish, including developing attribution systems, building segmentation models, or evaluating performance across key marketing channels (email, events, paid media, digital)
• shift between business problems, from developing segmentation frameworks that support ABM, optimizing event strategy, digital marketing growth, content strategies, and integrated marketing/sales strategies
• leverage LTV and cohort models to guide investment decisions and prioritization

Requirements

• Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio
• 5+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
• Proficiency in SQL and Power BI (required)
• Experience with CRM, Marketing, and Sales Platforms (Marketo, CJA, Atlas, etc.)
• Strong understanding of multi-touch attribution, marketing, B2B funnels, and revenue dynamics
• Ability to manage and mentor analytical talent
• Excellent communication and data storytelling skills, able to simplify complexity for diverse audiences

Benefits

• comprehensive benefits package which includes medical and dental coverage, disability, retirement benefits, paid leave, and paid time off
• employee learning programs give you access to certifications, including Microsoft, Google, Amazon, Skillsoft, and many more
• volunteering and giving platform to donate, start fundraisers, volunteer, and search over 2 million non-profit organizations