Responsibilities

• Define and lead the annual and seasonal retail marketing strategy and roadmap for North America, ensuring alignment to global campaigns and regional commercial priorities
• Translate global brand strategies into clear, actionable regional plans that reflect market needs, new store openings, and key seasonal moments
• Lead the end-to-end marketing strategy for new store openings, from pre-launch awareness through launch and early lifecycle, building scalable playbooks for consistent execution
• Own the regional retail marketing budget and resource allocation, prioritizing high-impact initiatives that drive traffic and brand equity
• Partner with global and regional Digital teams to execute the digital-to-physical integration strategy, ensuring seamless consumer journeys that drive store engagement
• Establish clear communication, tools, and processes that enable store teams and cross-functional partners to execute retail marketing initiatives with excellence
• Define the role of community and local events within the retail environment, setting the strategic direction and guardrails for local execution
• Lead and develop a high-performing team, fostering a culture of accountability, clarity, and continuous improvement as the function expands

Requirements

• 8+ years of experience leading retail marketing strategy and execution for high-growth global brands, ideally within the premium sportswear or lifestyle sectors
• 2+ years of direct people leadership experience, with a proven track record of coaching and developing a team in a regional or matrixed environment
• Demonstrated expertise in creating and implementing strategic frameworks for complex retail functions, including the ability to simplify challenges into actionable roadmaps
• Exceptional stakeholder management skills, with the ability to influence and align diverse global and regional functions toward shared strategic goals
• Proven ability to navigate enterprise complexity, balancing competing priorities and making informed decisions that safeguard brand integrity
• Skilled at anticipating potential issues and balancing necessary trade-offs to ensure the successful execution of high-impact marketing projects