Responsibilities

• Set the strategic course for the Run Specialty channel by building and applying a tiered, end-to-end support strategy that differentiates execution across national accounts and independent retailers
• Oversee the deployment of complex, integrated marketing campaigns across in-store, digital, experiential, and media channels to ensure an elevated brand presence that drives customer velocity
• Partner with Field Technical Representatives and Regional Sales Teams to translate global brand stories into localized tools that empower retail partners on the ground
• Act as the senior strategic marketing advisor for Run Specialty account leadership and internal sales directors, synthesizing regional interests to align cross-functional goals
• Guide and mentor a pod of marketing specialists, fostering an entrepreneurial mindset that encourages calculated risk-taking in the pursuit of exceptional consumer experiences
• Evaluate sell-through metrics and regional performance data to anticipate market shifts, optimization opportunities, and the commercial ROI of community initiatives
• Refine sustainable workflows and resource allocation protocols specifically tailored to the fast-paced requirements of the wholesale running ecosystem

Requirements

• You bring 8+ years of functional experience in B2B marketing, wholesale brand management, or commercial strategy within the Run Specialty or performance footwear industries
• You bring 2+ years of direct people leadership experience, with a proven track record of developing specialist talent and managing cross-functional project workflows
• You possess deep expertise in the running or outdoor retail landscape, with a clear understanding of the "sit-and-fit" service environment and regional community dynamics
• You demonstrate strong relational intelligence, with experience navigating matrixed stakeholder groups and aligning multi-departmental outputs with broader business priorities
• You possess a structured approach to decision-making under uncertainty, allowing you to confidently manage difficult commercial conversations and pivot regional account strategies when required
• You exhibit an innovative mindset alongside a commitment to operational excellence, utilizing performance data to continuously refine process efficiency and campaign execution
• You are agile and open to traveling up to 30% of the time to interface with key account partners, attend field activations, and collaborate across regional hubs

Benefits

• competitive benefits package including medical, dental, and vision benefits, along with an industry leading PTO package, and competitive 401k program
• 11 paid US holidays
• corporate office closure between Christmas and New Year
• a plethora of product perks!