Senior Integrated Marketing Strategist

New York City, NY (Hybrid)

$100K/yr – $125K/yrSenior Level7+ years expFull time

Posted 9 days ago

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Job Summary

You will own end-to-end integrated marketing proposals, translating brand objectives into customized B2B and B2C solutions and serving as the strategic client-facing lead from ideation through delivery.

  • Lead cross-functional proposal development with sales, creative, and editorial teams.
  • Translate partner KPIs into compelling campaigns across Guardian ecosystem.
  • Identify upsell opportunities and contribute to post-campaign storytelling.

Job Description

Responsibilities

  • Lead end-to-end development of integrated marketing proposals in response to RFPs and proactive commercial opportunities.
  • Own strategic positioning, creative storytelling, and proposal development in partnership with sales, creative, and editorial teams, acting as a key cross-functional connector to move work from ideation through completion.
  • Translate partner KPIs and brand objectives into customized B2B and B2C marketing solutions.
  • Present ideas internally and externally, serving as a strategic client-facing lead throughout the pitch and execution process.
  • Facilitate internal brainstorms, contributing creative thought starters, cultural insights, and category trend analysis.
  • Develop compelling, insight-driven concepts rooted in The Guardian's values, editorial authority, and voice.
  • Create innovative brand integrations across Technology, B2B, Lifestyle, Sustainability/Environment, and Sports, leveraging the full Guardian ecosystem across custom content, editorial sponsorships, podcasts, newsletters, events, and emerging products.
  • Partner with account management to support campaign execution from kickoff through completion.
  • Serve as lead project manager for select activations and event-based executions.
  • Identify upsell and optimization opportunities throughout the campaign lifecycle to drive incremental revenue.

Requirements

  • 7+ years of experience in integrated marketing, creative strategy, branded content, or presale/post-sale roles at a media company, agency, publisher, or related organization.
  • Proven success developing RFP responses and integrated sponsorship proposals that drive revenue growth.
  • Exceptional storytelling and presentation skills across written, verbal, and visual formats.
  • Strong cross-functional collaboration skills with the ability to influence across sales, creative, editorial, and product teams.
  • A proactive, curious, entrepreneurial mindset with a willingness to wear multiple hats, solve problems creatively, and contribute beyond defined responsibilities.
  • Excitement for working with the agility and innovation of a startup while helping evolve a 200-year-old global media brand.

Preferred

  • Experience with social strategy and marketing automation tools (e.g., Salesforce, Pardot) is a plus.
  • Hands-on experience with event execution and experiential marketing is a plus.

Benefits

  • 20 days of vacation leave in addition to 12 company holidays and 2 personal days
  • Unlimited sick time
  • Employee Assistance Programs
  • 401(k) Match
  • Subsidized healthcare coverage including medical, vision, and dental
  • Medical and Dependent Flexible Spending Accounts
  • Generous parental leave with 100% pay
  • Long Term and Short Term Disability insurance
  • Life insurance
  • Commuter benefits
The Guardian US logo

The Guardian US

Nobody influences the Guardian’s journalism. We deliver truth, humanity, and global insight to give you the whole picture and help you make sense of the world. We are fiercely independent and accountable only to you—our readers, listeners, and viewers around the world.The Guardian is an award-winning global, reader-funded news organization committed to high-quality journalism, progressive values and editorial independence. Founded in 1821, the Guardian is renowned for its rigorous reporting and commentary on politics, the environment, social justice, sports, wellness and culture geared for a global audience. The Guardian is the only major media organization to be B Corp certified.Ways to support The Guardian Digital Subscription Page: https://support.theguardian.com/us/subscribe/digitalContribution Page: https://support.theguardian.com/us/contributeFollow us here!Instagram: https://www.instagram.com/guardian_us/ Twitter: https://twitter.com/GuardianUSFacebook: https://facebook.com/GuardianUs

Founded in 2011
New York, New York, USA
130 employees (93 in marketing)

Traffic Signals

Monthly Visitors
278.3M
Monthly Google Ads Budget
$111.6K
Traffic Source Mix
Search
32.7%
Direct
51.4%
Referral
5.3%
Social
6.9%
Paid
1.1%

Headcount Trend

Current headcount: ~130

Marketing Team

Marketing Team Size
84 (65% of company)
Marketing Roles Posted (Last 30 Days)
2