Responsibilities

• Run the marketing launch process end-to-end: timelines, messaging, asset readiness, channel sequencing, and post-launch readouts.
• Partner with Product and Engineering on every release that touches users.
• Build a launch playbook so launches stop feeling like fire drills.
• Plan and ship campaigns that move across paid, lifecycle, web, content, community, and partner channels as a single coordinated program.
• Align messaging across audiences so the same campaign lands consistently everywhere.
• Hold the campaign calendar across the team.
• Land 1-2 brand partnerships or earned-media activations per quarter.
• Think across categories: cultural tentpoles, brand co-marketing, and experiential activations.
• Own the work end-to-end: spot the moment, build the pitch, sell the partner, scope the activation, run production, ship the campaign, capture the story.
• Partner with the Community team on every IRL activation.

Requirements

• 6+ years in B2C marketing, with the majority of your career spent marketing consumer products.
• Demonstrated GTM experience: you've owned the launch of new products or features end-to-end.
• Operating range across paid, lifecycle, content, web, and partnerships.
• A nose for brand partnerships and earned moments.
• Comfort owning a WordPress (or similar) site, running on-page SEO, and shipping landing pages with light HTML/CSS or AI-assisted code.
• Strong analytics and storytelling chops: GA4, Mixpanel, or Looker, and the ability to write a weekly narrative that leadership can act on. SQL or AI-assisted SQL fluency is a plus.
• Comfort with copywriting and quick-turn design (Figma or Adobe), and a track record of shipping creative that converts.
• Working knowledge of MMPs (Branch, AppsFlyer, or Adjust) and CDPs (mParticle or Segment).
• You use AI as a real part of your workflow, not as a buzzword on your resume. Be ready to walk us through how.

Preferred

• Direct experience marketing to military, veteran, or government-connected audiences.
• A portfolio of brand partnerships, cultural moments, or experiential activations you've shipped.
• Product marketing or integrated marketing experience at a multi-product company.
• Iterable, Looker, and Branch (or AppsFlyer/Adjust) experience.
• App Store and Play Store conversion optimization (ASO) experience.
• You have built AI-powered workflows or automations that meaningfully changed how you work.
• Startup or high-growth company background.

Benefits

• Equity incentive plan
• 401(k) with matching and profit sharing
• Top-tier health insurance and family benefits
• Flexible paid vacation
• Paid parental leave