Responsibilities

• Design and Orchestrate Integrated GTM Journeys and Campaigns: Lead the development of end-to-end marketing campaigns that move target segments through the funnel, utilizing a data-driven "jobs-to-be-done" (JTBD) framework to deliver personalized, multi-channel experiences.
• Drive Cross-Functional Execution and Alignment: Act as the central hub for marketing operations, collaborating with MOPS, Digital, and Product teams to activate automation and ensure a consistent, unified voice across all Everpure touchpoints.
• Optimize Performance and Pipeline Acceleration: Define and monitor key performance indicators (KPIs) such as buying group coverage and pipeline progression, rapidly iterating on strategies to improve conversion rates and maximize marketing ROI.
• Lead Strategic Communication and Stakeholder Management: Present journey strategies and campaign results to executive leadership, fostering a culture of transparency while managing external agency partnerships to extend our internal capabilities.
• In-Office Collaboration: We are primarily an in-office environment and therefore, you will be expected to work from our Raleigh office in compliance with Everpure’s policies, unless you are on PTO, or work travel, or other approved leave;

Requirements

• Expertise in B2B Integrated Marketing Strategy: Extensive experience building and leading multi-channel integrated marketing campaigns within the B2B technology sector (IT, data storage, or cloud computing preferred).
• Customer Journey Mastery: Proven ability to map complex buyer lifecycles and implement personalization and segmentation strategies that drive measurable engagement and revenue impact.
• Collaborative Leadership: Demonstrated success in leading cross-functional teams and managing complex projects through influential communication and transparent stakeholder management.
• Analytical Decision-Making: Proficiency with marketing technology stacks and analytics tools to interpret performance signals and translate raw data into actionable campaign optimizations.

Benefits

• Innovation : We celebrate those who think critically, like a challenge, and aspire to be trailblazers.
• Growth : We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®!
• Team : We build each other up and set aside ego for the greater good.
• And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information.