Responsibilities

• Partner closely with the broader influencer team to bridge Airbnb's established influencer programs and our owned social strategy, upholding the same high standards for creator selection and content quality across all channels
• Build and maintain relationships with creators and influencers who genuinely reflect Airbnb's brand values, negotiating partnership terms that support a steady flow of high-quality content for our social channels
• Curate the right creators and content for our owned social channels, staying ahead of platform trends and shifts in the social media landscape
• Bring genuine cultural curiosity to the role, drawing on the broader creative landscape — spanning design, art, fashion, music, and beyond — to keep Airbnb's social presence feeling fresh and culturally relevant
• Collaborate cross-functionally with strategic, creative, production, and operational partners to align on campaign goals, brief creative work, and ensure smooth end-to-end execution of influencer content.
• Plan and execute influencer activations, managing end-to-end logistics including itinerary development, on-site coordination, content capture, and post-trip reporting
• Coordinate with external agencies on campaign execution, influencer contracting, and communications to foster authentic storytelling
• Monitor, track, and analyze influencer campaigns using tools such as CreatorIQ and Sprinklr, translating data into actionable insights

Requirements

• 7-9 years experience in influencer work
• Bachelor’s Degree
• Knowledge and expertise in building and executing influencer strategies across Instagram, TikTok and YouTube
• Proven track record of working with organic social, and deep knowledge of social content formats, specs, and best practices.
• Proven body of work and direct 1:1 experience working with influencers, including passion-based and/or tech/ product for large-scale and bespoke brand collaborations, events, and activations
• Strong influencer relationships
• Excellent writing and verbal communication skills
• Experience working with and managing multiple stakeholders, particularly marketing, production, BA, legal, and customer support.
• Excellent attention to detail
• A passion for pop culture, social media, and trends