Responsibilities

• Proactive Talent Sourcing: Sourcing talent is integral to this role. You will be responsible for identifying, vetting, and building a deep pipeline of diverse creators who align with the specific personas of our three core accounts. You must be a "hunter"—finding "undiscovered" voices as well as managing high-tier talent.
• Strategic Brief Execution : Lead the end-to-end creator briefing process throug h Cohley , tailored to the specific cadence of our diverse client roster:
• Regional QSR (McDonald’s ): Lead a high-cadence program of 15–20 briefs per quarter, coordinating regional promotions and local market integration.
• High-Volume Retail (Smart & Final ): Manage 1–3 briefs per month focused on grocery retail activations and store-level traffic.
• Tier-2 Automotive (Toyota ): Execute 1–2 project-based briefs per month, focusing on dealership-level storytelling and lifestyle content.
• Relationship & Platform Management : Act as the lead administrator fo r Sprout Influencer and Cohley , ensuring all creator data is accurate and that brief templates remain consistent across the agency.
• Radical Ownership of Financials: Manage the $60k annual platform subscription split across accounts. You will be responsible for the accuracy of variable creator costs, ensuring all 15-day billing windows are met for monthly payouts.
• Performance Storytelling: Use data to build monthly reports that demonstrate how influencer content supports broader communication goals.

Requirements

• Experience : 4–6+ years of experience in influencer marketing, social media strategy, or public relations. Agency experience is a significant plus.
• Sourcing Expertise : Demonstrated ability to scout and secure talent across multiple platforms (TikTok, Instagram, YouTube) with a focus on brand safety and audience alignment.
• Education : Bachelor’s degree in Communications, Marketing, PR, or a related fiel d. Equivalent professional experience or a combination of education and relevant experience will also suffice.
• Technical Proficiency : Well-versed in using industry-standard influencer tools (e.g ., Sprout Influen ce r, Cohley , or similar) for relationship management, reporting, and content generation.
• Account Agility : Proven ability to manage high-impact campaigns across multiple sectors (Retail, QSR, and Automotive) simultaneously.

Preferred

• The "Radical Owner" Mind set: You take full accountability for your work, anticipating challenges before they arise and proactively bringing solutions to the table,
• Adaptability: You can jump from a local grocery store activation to a regional automotive launch without missing a beat.
• Detail-Oriented : You have a "detective’s eye" for vetting creators and ensuring all content upholds the high standards and values of our clients.