Responsibilities

• Lead the growth marketing strategy for the Guild Wars franchise, driving player acquisition, engagement, retention, and monetization.
• Plan, launch, manage, and optimize performance marketing campaigns across paid digital channels.
• Own lifecycle marketing programs across CRM channels, including email, push notifications, and other player communication platforms.
• Develop scalable, automated marketing programs that improve player conversion, retention, and customer lifetime value.
• Establish and measure key performance indicators (KPIs) and objectives (OKRs), using data, experimentation, and analytics to continuously improve campaign performance.
• Partner with analytics teams to develop audience segmentation, attribution models, dashboards, and measurement frameworks.
• Collaborate with creative services, production, and external partners to develop, test, and optimize marketing assets and messaging.
• Work closely with Brand, Content, Community, Social, Influencer, Publishing, Product, and Development teams to execute integrated marketing campaigns.
• Develop and execute mobile advertising strategies, partnering with development teams on in-game advertising initiatives while maximizing player experience and ad revenue.
• Analyze campaign performance, player behavior, industry trends, and competitive insights to identify new growth opportunities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or an equivalent combination of education and experience.
• 5+ years of experience in growth marketing, performance marketing, digital marketing, lifecycle/CRM marketing, or a related discipline (7+ years preferred).
• Experience supporting video games, entertainment, consumer technology, subscription businesses, or other live-service products is preferred.
• Experience managing external agencies, marketing vendors, and technology platforms.
• Proven success developing acquisition, retention, and lifecycle marketing strategies.
• Strong knowledge of paid digital advertising platforms and campaign optimization.
• Experience with CRM and marketing automation platforms such as Iterable, Gamesight, Adjust, or similar tools.
• Experience with mobile advertising platforms such as Google AdMob, AppLovin, etc.
• Strong analytical skills with experience in attribution modeling, A/B testing, experimentation, and performance reporting.
• Excellent cross-functional collaboration and communication skills, with the ability to build relationships across technical and creative teams.

Preferred

• 7+ years preferred.

Benefits

• This role is also eligible for medical, dental, vision and life insurance, short and long term disability, 401(k), flexible and dependent care spending accounts, PTO, paid holidays and parental leave.