Responsibilities

• Own the strategy and end-to-end execution of Rocket Money’s TV media buying across Linear TV and Streaming TV, including planning, budgeting, targeting, scheduling, optimization, and post-buys analysis.
• Optimize TV spend for efficiency and impact by identifying high-potential pockets, developing repeatable playbooks, and scaling winning tactics across markets.
• Own budget management and forecasting for TV; monitor pacing, spend effectiveness, and ROI; report findings with actionable recommendations.
• Collaborate with Data, Product, Engineering, and CRM to improve measurement, strengthen attribution, unlock growth levers, and ensure data quality across campaigns.
• Establish a rigorous, structured experimentation roadmap for TV, with clear hypotheses, success criteria, and actionable learnings.
• Lead and manage a high performing growth marketing manager, providing guidance and support to help them achieve their goals. Foster a culture of continuous learning and improvement within the team.
• Partner with the Creative team to ensure TV creative is best-in-class and performance-driven; lead creative testing and iteration to improve brand and user acquisition outcomes.
• Drive cross-functional decision-making through data-driven recommendations; champion a test-and-learn culture and translate insights into strategic priorities.
• Grow as a marketer by staying current on industry trends, identifying first-to-market opportunities, and disseminating learnings across the organization.
• Lead and foster a culture of curiosity, documentation, and continuous improvement; manage performance, onboarding, and development of team members.
• Ensure brand safety, regulatory compliance, and privacy standards in all media activity; collaborate with Legal/Compliance as needed.

Requirements

• 4 or more years of experience in TV media buying at a high growth consumer company, startup, or agency.
• People management experience with a track record of developing high performing growth or media buying teams.
• Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance.
• Proven ability to translate data and experimentation into clear strategic direction and execution.
• Experience owning Agency relationships and coordinating across internal and external partners.
• You have a holistic view of the marketing funnel and understand the role of each channel.
• Comfortable operating in ambiguous environments and making fast decisions with imperfect information.
• Experience running incrementality tests and implementing the finding into channel strategies. Bonus points if you have worked with Haus.
• Naturally curious, with a strong inclination to question assumptions and validate ideas through data and experimentation.
• Advanced proficiency in Excel. Experience with Looker or similar analytics tools is a plus.

Preferred

• Hands-on experience planning traditional TV Upfront and buying Sponsorships.
• A sports fan with an understanding of the sports media landscape.

Benefits

• Health, Dental & Vision Plans
• Life Insurance
• Long/Short Term Disability
• Competitive Pay
• 401k Matching
• Team Member Stock Purchasing Program (TMSPP)
• Learning & Development Opportunities
• Tuition Reimbursement
• Unlimited PTO
• Daily Lunch, Snacks & Coffee (in-office only)