Responsibilities

• Manage and optimize paid media campaigns across media channels like Google, Amazon, and Meta.
• Execute A/B and multivariate tests on ad creative, copy, landing pages, audience segments, and bidding strategies to continuously improve campaign performance and ROI.
• Monitor daily campaign performance, analyze key metrics (ROAS, CPA, CTR, conversion rates), and make real-time optimizations to maximize efficiency and scale.
• Collaborate with the creative team to develop compelling ad concepts and provide performance-based feedback to inform future creative development.
• Build and maintain comprehensive performance reports and dashboards, translating data into actionable insights for stakeholders.
• Stay current on platform updates, new features, advertising policies, and industry best practices to maintain competitive advantage
• Identify and test new paid media channels (Amazon, Pinterest, YouTube, programmatic, etc.) to diversify our acquisition strategy and unlock new growth opportunities.
• Work cross-functionally with growth, product, and analytics teams to align paid media initiatives with broader marketing objectives and business goals.
• Manage vendor relationships with ad platforms, agencies, and technology partners as needed.

Requirements

• 3-5 years of hands-on experience managing paid media campaigns, with demonstrated expertise in Google Ads (Search, Display, Shopping, Performance Max). Experience managing paid media campaigns in Amazon is a plus.
• Proven track record of managing significant monthly ad budgets and achieving strong performance metrics (ROAS, CPA targets, CAC efficiency).
• Deep understanding of paid media fundamentals including campaign structure, bidding strategies, audience targeting, conversion tracking, and attribution modeling.
• Strong analytical skills with proficiency in tools like Excel/Google sheets, and data visualization tools for performance analysis and reporting.
• Experience in DTC, e-commerce, or health/wellness industries is a plus.
• Self-starter mentality with ability to work independently, prioritize competing demands, and meet deadlines in a fast-paced environment.
• Excellent attention to detail and commitment to maintaining campaign quality and data accuracy.
• Strong communication skills with the ability to present campaign performance and recommendations to cross-functional stakeholders.
• Curiosity and enthusiasm for testing new channels, strategies, and technologies to drive growth.
• A passion for data-driven decision making and continuous optimization.

Benefits

• 💵 Competitive compensation with an exceptionally generous equity package
• 🩺 Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
• 🚆 HSA, FSA and pre-tax commuter benefits for parking and transit
• 🚀 Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
• 📈 401k to help you plan for the future
• 🏖 Flexible PTO because we respect the need for work/life harmony
• 🏋️ $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
• 💊 Unlimited (yes, unlimited) Thesis nootropics
• 🎓A strong emphasis on promoting from within and personal development
• 🐕 A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park