Responsibilities

• Pipeline & Growth ownership
• Own US pipeline generation and be directly accountable for measurable impact on leads, qualified opportunities, and revenue.
• Partner closely with Sales and leadership to align on ICPs, campaign priorities, and attribution.
• Establish metrics, reporting, and processes to support scalable US marketing efforts.
• Define growth targets and ensure marketing programs are tied to clear commercial objectives and ROI.
• Define and execute the US field marketing strategy to drive qualified pipeline.
• Own the end-to-end strategy and execution of: national and regional events, iIndustry conferences and trade shows, and smaller, high-impact local activations beyond major hubs
• Ensure all events and trade shows have clear goals, strong execution, and post-event conversion plans.
• Partner with external organizations, clubs, and industry groups to attract the right audiences and maximize event performance.
• Support experimentation and optimization across acquisition channels, including paid media, SEO, partnerships, and referrals in tandem with our central Marketing teams.
• Build a test-and-learn culture, rapidly evaluating performance and scaling what works.
• Develop repeatable playbooks for demand generation channels.
• Design, launch, and scale ambassador and community programs in key US cities.Activate communities to support events, referrals, brand visibility, and pipeline generation.
• Strengthen brand awareness and credibility in the US market.
• Contribute to PR, partnerships, and thought leadership initiatives aligned with growth objectives.

Requirements

• 5-8 years of experience minimum, in an hospitality/food tech/food ecosystem brand

Preferred

• If you have worked in restaurants it’s a plus
• If you have experience in PR it’s a plus
• You are a natural motivation bringer, you are outgoing and genuinely love people

Benefits

• Stock options from day one
• Company performance bonus
• Unlimited PTO + 100% health coverage (you & your kids)
• International growth opportunities
• Freedom, trust, and ownership from day one
• 401K