Senior Growth Marketing Manager (SEM)

USA (Remote)

$92K/yr – $192K/yrSenior Level7+ years expOther

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own global B2B SEM campaigns with end-to-end ownership, instrumentation, and a test‑and‑learn approach to drive CPA-aligned growth.

Global SEM ownership: plan, execute, test, and optimize multi‑million dollar campaigns with measurable ROI impact.
Cross‑functional instrumentation: collaborate with Marketing Data Science, Product, and Engineering to ensure measurement and actionable insights.
AI-assisted workflows: leverage internal and external AI tools to automate repeatable tasks and boost campaign performance.

Job Description

Responsibilities

Own a global portfolio of B2B acquisition SEM campaigns, driving measurable growth through rigorous strategy, structured testing, and continuous optimization.
Be accountable for new employer acquisition growth within CPA targets and partner with Marketing Data Science, Product, and Engineering to ensure programs are properly instrumented, insights are clear, and optimization strategies are tied to business impact.
Oversee end-to-end management of multi-million dollar SEM campaigns, including planning, execution, optimization, testing, measurement, and reporting
Build and maintain scalable processes to track and analyze key performance indicators (KPIs), using data to inform optimization decisions
Leverage internal and external AI tools to improve workflows, automate repeatable tasks, and enhance campaign performance
Promote an iterative, test-and-learn culture in collaboration with Marketing Data Science, from test design through analysis and rollout
Interpret campaign performance, diagnose trends, and deliver clear, actionable recommendations while coordinating work across cross-functional partners to ensure timely, high-quality execution

Requirements

Minimum of 7 years of related experience; or a minimum of 5 years with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience.
Deep expertise in Google Ads, Microsoft Ads (Bing), and Search Ads 360 (SA360), including direct experience managing search, DSA, Performance Max, and AI Max campaign structures
Exceptional understanding of Search fundamentals, evolving search ecosystems, tracking systems, pixels, UTMs, and conversion APIs
Proven track record of planning, implementing, and scaling global paid search programs, including incrementality testing and measuring campaign effectiveness
Analytical and data-driven mindset, with experience interpreting large datasets and generating actionable insights using SQL, Python, or other tools
Highly resourceful and autonomous, with a demonstrated ability to manage complex projects in a fast-paced, cross-functional environment
Excellent verbal and written communication skills, with meticulous attention to detail and effective time management

Nice to have

Experience with a B2B SaaS or recruitment advertising background.

Benefits

Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits.

Indeed

4.0 Glassdoor

More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world (Comscore, Total Visits, March 2025). With over 635 million Job Seeker Profiles, people in more than 60 countries across 28 languages come to Indeed to search for jobs, post resumes, and research companies. **Indeed data (worldwide), job seeker accounts that have a unique, verified email address.

Founded in 2004

Austin, Texas, USA

19K employees (1,355 in marketing)

www.Indeed.com

76% recommend to a friend

69% CEO approval