Responsibilities

• Growth Infrastructure: Own and Scale Growth Programs - Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs.
• Marketing Investment: Manage and optimize multimillion-dollar marketing investments across ad platforms including but not limited to Google, YouTube, Meta, TikTok, Apple Search Ads, DSPs, and emerging channels.
• Opportunity Discovery: Identify and validate new growth opportunities through structured experimentation and rapid iteration.
• Strategy & Experimentation: Drive Growth Strategy and Experimentation - Develop hypotheses, design experiments, and establish measurement frameworks to identify scalable growth levers.
• Measurement Partnerships: Partner with Data Science to evaluate incrementality, attribution, LTV, retention, and monetization outcomes.
• Testing Frameworks: Build repeatable testing frameworks that accelerate learning across audiences, creative, channels, and product experiences.
• User Journey: Shape the User Journey - Partner with Product, Engineering, Design, and Data Science to improve onboarding, activation, retention, and monetization.
• Personalization & Tech: Identify opportunities to leverage personalization, recommendation systems, AI, and marketing technology to improve user outcomes.
• Lifecycle & Value: Drive initiatives that connect acquisition performance with downstream user engagement and lifetime value.
• Growth Engines: Build New Growth Engines - Explore emerging channels, partnerships, creators, and platform opportunities that can unlock incremental growth.
• Growth Ecosystem: Develop scalable approaches for creator-led, content-led, and community-led growth.
• Tech & AI Evaluation: Evaluate new technologies, ad products, and AI-enabled workflows to improve efficiency and performance.
• Executive Influence: Translate complex analyses into clear business recommendations for senior leadership.
• Cross-Functional Alignment: Build alignment across Marketing, Product, Engineering, Data Science, Finance, and Business Development teams.
• Roadmap & Operating Model: Help define the long-term growth roadmap and operating model for Roblox.

Requirements

• 8+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high growth consumer technology company.
• Demonstrated track record of building and scaling growth programs that drove meaningful business outcomes.
• Strong understanding of the full growth funnel, from acquisition and activation through retention and monetization.
• Advanced SQL proficiency and experience working directly with large datasets.
• Deep understanding of experimentation methodologies, incrementality measurement, attribution, cohort analysis, and causal inference.
• Strong grasp of LTV, retention, monetization, and unit economics.
• Ability to independently identify insights, quantify opportunities, and make data-driven decisions.
• Experience partnering closely with Product, Engineering, and Data Science teams to drive growth outcomes.
• Ability to identify product-led growth opportunities and influence roadmap prioritization.
• Strong business judgment and ability to balance short-term performance with long-term strategic investments.
• Exceptional cross-functional collaboration and stakeholder management skills.
• Proven ability to operate effectively in ambiguous environments and independently drive initiatives from concept to execution.
• Strong written and verbal communication skills, including experience presenting to senior leadership.
• Strong understanding of modern advertising technology, measurement infrastructure, and growth tooling.
• Demonstrated experience leveraging AI to improve decision-making, accelerate workflows, and increase organizational effectiveness.
• Familiarity with responsible AI practices, including quality assurance, risk mitigation, and governance considerations.

Nice to Have

• Experience scaling a global consumer marketplace, gaming platform, social platform, or creator ecosystem.
• Experience with personalization, recommendation systems, growth automation, or machine learning-driven optimization.
• Experience managing large-scale paid media budgets ($10M+ annually).
• Experience building growth systems that span both product and marketing surfaces.
• Passion for gaming, creator ecosystems, and online communities.

Benefits

• Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.