Responsibilities

• Own the strategy and end-to-end execution of Rocket Money’s TV media buying across Linear TV and Streaming TV, including planning, budgeting, targeting, scheduling, optimization, and post-buys analysis.
• Optimize TV spend for efficiency and impact by identifying high-potential pockets, developing repeatable playbooks, and scaling winning tactics across markets.
• Own budget management and forecasting for TV; monitor pacing, spend effectiveness, and ROI; report findings with actionable recommendations.
• Collaborate with Data, Product, Engineering, and CRM to improve measurement, strengthen attribution, unlock growth levers, and ensure data quality across campaigns.
• Establish a rigorous, structured experimentation roadmap for TV, with clear hypotheses, success criteria, and actionable learnings.
• Lead and manage a high performing growth marketing manager, providing guidance and support to help them achieve their goals. Foster a culture of continuous learning and improvement within the team.
• Partner with the Creative team to ensure TV creative is best-in-class and performance-driven; lead creative testing and iteration to improve brand and user acquisition outcomes.
• Drive cross-functional decision-making through data-driven recommendations; champion a test-and-learn culture and translate insights into strategic priorities.
• Grow as a marketer by staying current on industry trends, identifying first-to-market opportunities, and disseminating learnings across the organization.
• Lead and foster a culture of curiosity, documentation, and continuous improvement; manage performance, onboarding, and development of team members.