Responsibilities

• Develop and implement multi-channel growth strategies aligned with company growth priorities, targeting patients and healthcare providers, and ensuring leadership is positioned with the right audiences
• Leverage HubSpot and marketing automation (e.g. Keragon) to deliver personalized campaigns to prospective, active, and inactive patients
• Attract and enroll new patients through coordinated outreach across digital, email, and offline channels
• Motivate healthcare providers to actively refer patients to our services
• Develop and deploy company-wide, coordinated patient and provider experience model
• Strengthen engagement, loyalty, and long-term retention among existing patients
• Reconnect and reactivate dormant conversion paths while ensuring HIPPA and regulatory compliance
• Use customer augmentation and data analysis to uncover opportunities for tailored messaging and improved experiences
• Generate data-driven hypotheses to enhance marketing principles to evaluate results
• Drive creative development and iterate campaigns by applying insights from testing and experimentation

Requirements

• 5- 8 years content, social media / content strategy
• Excellent storytelling and communication skills, with experience presenting to c-suite level
• Excellent leading by influence and building coalitions within and outside the company
• Content and process expertise communicating and activating b2b channel
• Collaborative team player who can manage up, down and side-ways
• Experience in the healthcare sector, extra plus for experience in the digital health category
• Familiarity with Hubspot or similar CRM/ Sales platforms is required
• Experience with AI integration and automation tools, like Keragon
• Start-up ready: Thrives in a fast-paced, ambiguous environment and takes ownership across multiple functions to drive progress and results
• AI-curious: Constantly explores emerging AI tools and workflows, instinctively asking “how can I automate this?” before defaulting to manual work.