Responsibilities

• Find opportunities based on marketing analytics, player behavior, community sentiment, and product roadmap to develop marketing strategies and deliver campaigns that support growth and healthy, long-term enjoyment of our live service titles.
• Establish reliable reporting frameworks to measure performance against target goals, use insights to inform continued optimization across all lifecycle stages.
• Deliver measurable gains in engagement and monetization through campaigns and continuous optimization.
• Handle leadership approvals.
• Socialize campaigns across teams for visibility and alignment including ingesting and implementing feedback.
• Brief and develop campaign creative and messaging with creative services and editorial teams.

Requirements

• 5+ years working in performance or paid growth marketing roles.
• Bachelor’s degree in marketing, computer science, mathematics, economics, statistics, or business administration.
• Experience setting up & optimizing different aspects of the marketing funnel.
• Experience moving large audiences (millions) through complex customer journeys.
• Consistent track record of scaling revenue.
• Confirmed history of successfully delivering strategic marketing initiatives, ideally for other live services products.
• Strong analytical skills — ability to quickly digest complex data scenarios, perform analysis, and identify trends to support business decisions.
• Strong creative vision – ability to develop creative and messaging that aligns with brand tone and guidelines.
• Ability to interpret, articulate, and present campaign results to varying audiences.

Preferred

• Previous professional experience working with gaming or entertainment services.
• Avid gamer with passion for Rockstar Games titles, deep knowledge of GTA Online and Red Dead Online.