Responsibilities

• Paid channel strategy and execution: Build and run Pro acquisition campaigns across paid social (Meta, TikTok), paid search (Google, Bing), job marketplaces (LinkedIn, Indeed, ZipRecruiter), and emerging channels. Paid social and interrupt channels are the primary lever — but you have latitude to test and expand the channel mix based on what works.
• Landing pages and signup CRO: Own conversion rate optimization from ad click through completed signup. You build, test, and iterate landing pages and signup flows — this isn\'t something you hand off to another team.
• Creative development and testing: Own ad copy, creative concepts, and a repeatable testing framework. Generic "make money" ads don\'t work. Creative must speak to real Pro motivations — earnings potential, flexibility, clustered jobs, customers delivered to their door.
• Market-level spend allocation: Make informed tradeoffs about where to invest based on supply gaps, demand signals, and unit economics across dozens of markets.
• Data-driven top-of-funnel strategy: Mine signup, onboarding, and activation data to identify early signals that predict which Pros become high performers. Use those signals to refine targeting, creative, and channel strategy.
• Cross-functional collaboration on activation: Partner with Product, Operations, and Analytics to improve the post-signup funnel — onboarding friction, vetting completion, time to first service. You influence these steps and are accountable to the outcome.
• Reporting and dashboards: Build and maintain reporting focused on cost per activated Pro, time to first service, and sign-up to first-service conversion — not vanity metrics.
• Forecasting partnership: Work with customer growth leaders and finance to forecast supply needs by market, model acquisition scenarios, and allocate budget accordingly.

Requirements

• Hands-on at scale. You\'ve personally managed six- or seven-figure monthly budgets across Google and Meta.
• Experience building campaigns on Meta, LinkedIn, TikTok, or YouTube that drive real business outcomes.

Preferred

• Supply-side marketplace experience (bonus)
• AI-native
• Builder in ambiguity
• Data-driven strategist

Benefits

• Healthcare: Medical, dental, and vision
• Fully remote: This role requires deep focus for campaign builds, data analysis, and creative iteration. Work from anywhere in the US.
• 401(k)
• Unlimited PTO: Focused on outcomes, not hours