Responsibilities

• Partner with our internal team to develop and refine paid social strategies tailored to each client's goals — drawing on your own proven experience to push campaigns further
• Bring new ideas and creative angles to the table: ad formats, audience approaches, funnel structures, and testing frameworks built from real-world results
• Think in full funnel — from awareness and creative hooks all the way through to conversion and retention — and consistently optimize toward real client outcomes, not just surface-level metrics
• Build, launch, and actively optimize campaigns across Meta, TikTok, and other platforms with a high degree of ownership and accountability
• Leverage AI-powered creative tools to speed up creative production, iteration, and testing
• Participate in regular strategy sessions and collaborate async with our team on performance and next steps
• Stay sharp on platform trends, algorithm shifts, and emerging AI tools — and bring those insights back to the team

Requirements

• Have 5+ years of hands-on paid social experience with a documented track record of driving real business outcomes — you have the results to back it up
• Are a proven strategist , not just an executor — you\'ve owned campaigns end-to-end and know how to connect ad strategy to meaningful client results
• Understand the full marketing funnel deeply and have experience optimizing across awareness, consideration, and conversion stages
• Are an AI early adopter — you\'re already using AI tools in your workflow and know how to make them work smarter, not just faster
• Communicate with confidence, collaborate without ego, and make the team around you better
• Have an appreciation for or experience with faith-based audiences — you understand that messaging to this community requires authenticity, not just targeting

Preferred

• Direct experience running performance campaigns for nonprofits, churches, or faith-based brands
• Familiarity with faith-specific audience challenges (platform targeting restrictions, contextual alignment, etc.)
• Experience building and running creative testing frameworks at scale
• An excellent, proactive communicator who keeps the team informed without being asked