Responsibilities

• Drive Ecommerce Revenue Growth via Paid Media Strategy & Performance
• Own total paid digital marketing channel performance across
• Drive growth on Amazon, retailer.com and flexfits.com (DTC)
• Drive revenue growth while improving blended MER (Marketing Efficiency Ratio) and contribution after marketing
• Reduce CAC while scaling investment responsibly
• Set quarterly growth roadmaps and testing priorities aligned to revenue targets
• Allocate and reallocate budgets across channels based on performance, incrementality, and margin impact
• Define and continuously refine Flex’s target blended MER and efficiency benchmarks
• Digital Marketing Channel Oversight & Performance Accountability
• Oversee performance across: Paid Social (Meta, TikTok, Snap), Retail Media (Criteo, Walmart Connect, Roundel, The Trade Desk, etc.), Marketplace Media, Paid Search and Programmatic (as applicable)

Requirements

• 5+ years of experience in ecommerce, growth marketing or performance marketing
• Experience managing and allocating 7-figure multi-channel paid media budgets with a focus on profitability and incrementality
• Demonstrated ability to use AI to accelerate performance analysis, testing velocity, or marketing decision-making
• Deep understanding of MER, CAC, ROAS, contribution margin, and performance forecasting
• Experience overseeing retail media networks such as Criteo, Walmart Connect, Roundel, or similar platforms
• Experience managing agencies or channel specialist pods
• Experience leveraging paid media to grow revenue for omnichannel consumer products businesses (Amazon, retailer.com and DTC)
• Strong analytical, financial, and operational discipline
• Demonstrated, high degree of accountability for revenue outcomes (not just campaign execution)
• Clear communicator who can synthesize complex performance data into actionable insights

Benefits

• We pay competitive salaries, equity, & benefits including (but not limited to) medical, dental and vision health insurance, 401k, paid parental leave, open PTO, 401k, and a $1,000 annual learning credit.