Responsibilities

• Lead and own Perk’s mid- to upper-funnel digital marketing strategy in North America, spanning Paid Display, Video, Audio, Social channels and emerging formats
• Translate and localize our global media approach for the North American market; build partnerships with regional publishers, DSPs, and data providers
• Partner with the Paid Search team to define a local strategy for North America—shaping messaging, landing page experience, and keyword focus
• Act as strategic partner to the Director of Field Marketing for NAM to ensure tight alignment between marketing and sales—building feedback loops that connect awareness efforts to demand generation and pipeline outcomes
• Take ownership of strategy on established channels like LinkedIn Ads while piloting and scaling new awareness and consideration channels, including Programmatic Display, Reddit, and Audio
• Collaborate with global Paid Media, Brand, and Creative teams to connect upper-funnel storytelling with performance impact throughout the customer journey
• Lead data-driven optimization, monitor campaign performance, extract insights, and optimize to drive efficient video completions, brand lift, and consideration metrics through the funnel

Requirements

• 7+ years of hands-on experience in digital marketing, with minimum 2 years of direct experience driving demand and revenue growth in B2B SaaS
• Proven understanding of the North American media landscape—from key publishers and paid social platforms to programmatic DSPs and data partnerships
• Fluency in publisher, DSP, and data-provider ecosystem, as well as trade-offs in targeting, inventory and creative considerations across platforms
• Intimate understanding of US firmographics; how to adjust messaging and value proposition to appeal to key buyer roles
• Experience designing and executing full-funnel B2B strategies that connect brand awareness to demand generation and pipeline growth
• Clear competence in attribution, lead quality, and incrementality frameworks in B2B buying cycles
• Direct experience of Paid Search strategy and execution (Google, Bing)
• Familiarity with Salesforce, Marketo, and other tools that support B2B marketing and sales alignment

Benefits

• 20 vacation days and 12 public holidays
• three medical plans with company contributions and an HSA when enrolling in an HDHP
• life and disability policies from start date with voluntary buy-up options
• 401(k) plan with company matching contributions
• pet insurance discounts
• Perk events including annual summer party
• Spring Health wellbeing program with therapy and coaching
• 12-16 weeks paid parental leave