Senior Growth Marketing Manager at Bilt | New York City, NY | $120K/yr – $150K/yr

Bilt

Senior Growth Marketing Manager

New York City, NY (On-site)

$120K/yr – $150K/yrSenior Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own paid social strategy and execution across Meta, TikTok, Reddit, Pinterest, and Snapchat with a multi-million budget, driving CAC, ROAS, CPL, and LTV:CAC while optimizing allocation and surfacing new testing opportunities.

Growth Infrastructure: Align full-funnel campaigns from awareness to engagement, tailored to each channel's audience and formats.
Audience & Creative: Build first-party, lookalike, and retargeting strategies and brief creative with in-house teams across assets.
Performance & Ops: Manage budgets, report weekly/monthly, and surface testing opportunities using daily AI-assisted analysis.

Job Description

Responsibilities

Own day-to-day strategy and execution across Meta, TikTok, Reddit, Pinterest, and Snapchat, spanning both B2C and B2B campaigns
Manage a multi-million dollar paid social budget with full accountability for CAC, ROAS, CPL, and LTV:CAC
Optimize budget allocation across channels and report performance weekly and monthly to growth marketing leadership
Architect full-funnel campaigns across awareness, acquisition, and member engagement, tailored to each channel's audience and creative formats
Build and refine audience strategy across first-party data, lookalikes, retargeting, and suppression logic
Partner with the in-house creative team to brief, test, and iterate ad creative across static, video, UGC, and influencer-whitelisted formats
Leverage AI tools (Claude or equivalent) daily across creative analysis, audience work, reporting, and campaign management
Surface and pursue new channels and testing opportunities as priorities and budget allow

Requirements

6+ years of hands-on paid social experience with direct in-platform fluency across Meta and TikTok at minimum
Track record managing multi-million dollar paid social budgets with measurable impact on customer acquisition
Deep fluency in audience architecture: first-party data, lookalike modeling, retargeting — not just platform targeting checkboxes
Strong creative instincts — you brief well, evaluate sharply, and drive iteration at pace
AI fluency — you use Claude or equivalent every day
Data-minded by default — you live in dashboards, build performance models, and translate findings into clear recommendations
Comfortable working autonomously and collaboratively across marketing, creative, data, and product teams
Strong written and verbal communicator

Preferred

In-platform experience with Reddit, Pinterest, and Snapchat
Experience with fintech, consumer loyalty, rewards, or marketplace products
Experience scaling paid social programs from early-stage to mature, multi-channel operations

Benefits

Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one.
401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.
Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.
UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it.
Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.

Bilt

3.1 Glassdoor

One of the biggest paper manufacturing company in South East Asia( US 3.5 bn enterprize). Also ventured recently into Retail sector through the launch of its new brand P3(Paper Print Pens) which includes office supplies products.P3 retails stores are being opened across all locations in the country mainly in corporate hubs as well shopping malls. It also supplies these products directly on a corporate level through its B2B vertical.

Founded in 1942

IND

1.3K employees (20 in marketing)

www.bilt.com

60% recommend to a friend