Responsibilities

• Architect and execute integrated campaign strategy (brand, launch, event, demand) across key channels
• Own the numbers and define what good looks like: MQL, pipeline contribution, conversion rates. Set the standard, report against it, and optimize
• Build the campaign infrastructure for your segment. From frameworks, playbooks, to templates that scales output with AI tools
• Partner with Product Marketing as a strategic peer to design launch campaigns, inform demand campaigns, and plan sales plays
• Lock arms with Sales and SDR on lead routing, follow-up SLAs, and honest feedback loops (yes, even the uncomfortable ones)
• Serve as the campaign roadmap owner for your segment, run the campaign calendar and budget with the discipline of someone who's had to defend every line item in a board review
• Lead the ABM strategy for priority verticals in your segment design the playbook, then make sure it actually runs
• Implement AI solutions that make life easier: yours, your stakeholders', and your buyers'—with curiosity, a willingness to learn, and sound judgment in applying it responsibly
• Mentor junior marketers and raise the overall craft of the campaigns function

Requirements

• 8+ years in B2B SaaS demand generation or growth marketing—you've built programs, not just shipped campaigns
• A proven track record owning integrated campaigns end-to-end: from strategy and brief to results and budget accountability
• Analytical fluency: you set the measurement standard, not just read the dashboard—and you know the difference between a signal and noise
• Cross-functional range: you've worked shoulder-to-shoulder with Sales, SDR, creative, and Product Marketing, lived to tell the tale, and somehow made them all want to work with you again
• Hands-on with marketing automation (HubSpot) and Salesforce—you've probably already spotted three things you'd change after logging in for the first time
• Executive-level communicator: you can write a sharp brief, present a performance read-out to a VP, and influence a campaign strategy conversation without anyone feeling managed
• A builder's instinct: you leave teams, processes, and programs better than you found them
• Must be authorized to work in the U.S. without the need for current or future employer sponsorship.
• Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.

Benefits

• Industry-competitive salary and equity
• Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
• 16 weeks fully-paid Parental Leave for all new parents
• Health & wellness stipend
• Remote workspace, internet, and cellphone stipend
• Commuter benefits for team members who report to the SF and NYC office
• Family planning benefits
• Matching 401(k) contribution with immediate vesting
• Flexible PTO policy, plus 80 hours of Sick Time
• 11 company-paid holidays