Senior Growth Manager, Global Cross-Sell (Hybrid in NYC)

New York City, NY (Hybrid)

$126K/yr – $210K/yrSenior Level7+ years expSalaried Ft

Posted 3 months ago

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Job Summary

Own and scale the Global XS cross-sell pipeline, lead integrated marketing campaigns across channels, and drive end-to-end execution with cross-functional teams to hit growth targets.

  • Own cross-sell pipeline numbers and activation metrics
  • Lead end-to-end campaign strategy and execution across channels

Job Description

Responsibilities

  • Own cross-sell pipeline numbers for our Global product suites and target account activation metrics. You are the senior point-person accountable for Global XS growth.
  • Develop and lead the strategy for integrated marketing campaigns across channels — webinars, ebooks, paid ads, field events, direct mail, ABM, PLG initiatives, and outbound sales activations. Identify repeatable, scalable campaigns and project manage scaling them across international geos.
  • Drive end-to-end campaign execution — define audiences and triggers, manage copy and creative development, launch, test, and iterate. Build and scale evergreen, trigger-based programs and multi-touch nurture campaigns, continuously optimizing budget allocation to high-ROI channels.
  • Collaborate with content, brand, product marketing, performance marketing, sales, SDRs, analytics, and marketing ops to develop, execute, and optimize campaigns — and drive cross-functional alignment on shared priorities.
  • Report on performance to leadership and stakeholders. Proactively surface insights, flag what's working and what isn't, and keep the organization aligned on progress against targets.

Requirements

  • 7+ years of experience in a fast-paced, analytical role — strategy, operations, product management, or growth — with a proven track record of driving measurable business impact in a B2B/SaaS hyper-growth environment.
  • Exceptional data and analytical skills. You translate both quantitative data (SQL, Excel) and qualitative observations into clear, actionable business strategy. Data is how you think, not just how you report.
  • A business-first mindset. You think in terms of revenue, pipeline, and retention — and can quickly learn and apply marketing channels (paid ads, webinars, direct mail, ABM, lifecycle email) as tools to hit those business outcomes.
  • Bias to action and end-to-end ownership. You execute flawlessly (directly and via others), take your projects across the finish line, and constantly try new ideas. You dive deep into signals to find challenges and solutions, pivot when things don’t work, and scale fast when they do.
  • Superb cross-functional collaboration and communication skills. You drive initiatives that span marketing, sales, revops, engineering, product, and marketing ops — and you communicate clearly enough to align and mobilize all of them.
  • A hacker's mentality with structured problem-solving skills. You break down ambiguous problems into solvable components and combine creativity with analytical rigor to find the right answer.

Benefits

  • This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here .
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Rippling

4.0 Glassdoor

Rippling is a workforce management system that eliminates the friction from running a business. Today, most companies struggle with everything from routine tasks, like running payroll, to cross-functional planning, like aligning on headcount. That’s because all their data related to people, processes, and systems is scattered in a hundred places. Rippling has every application you need to run your business—from applicant tracking and payroll to IT and expenses—in one place. But unlike other systems, Rippling sits on top of a unified platform. Data flows dynamically between Rippling’s applications, giving every team a shared source of truth, the power to automate processes, and access to the insights they need. This allows your business to execute better, faster.Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock.Get help: rippling.com/contactLicensing details: https://app.rippling.com/licensing

Founded in 2016
San Francisco, California, USA
6.5K employees (237 in marketing)
77% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
6.9M
Monthly Google Ads Budget
$2.4M
Traffic Source Mix
Search
16.6%
Direct
64.8%
Referral
11.2%
Social
6.7%
Paid
0.4%

Headcount Trend

Current headcount: ~6.5K

Marketing Team

Marketing Team Size
157 (2% of company)
Median Career Experience
11 years
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$2.4B
Last Raise
$450M
Series G, 10 months ago

Funding History

  • May 2025
    Series G • $450M
  • Apr 2024
    Series F • $200M
  • Apr 2024
    Secondary Market • $590M

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