Senior Go-to-Market Lead, NAMER Go-to-Market

Chicago, IL (On-site)

$148K/yr – $220K/yrSenior Level8+ years expFull time

Posted 3 days ago

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Job Summary

Own and optimize multi-channel GTM campaigns for a divisional sales org, leading cross-functional alignment, pipeline analysis, and frontline enablement while building repeatable, data-driven go-to-market playbooks.

  • Own the GTM campaign portfolio and align cross-functional stakeholders
  • Synthesize pipeline health and market signals into a unified GTM thesis
  • Build end-to-end, field-ready playbooks and materials

Job Description

Responsibilities

  • Own the go-to-market campaign portfolio and aligned agents for your assigned sales division(s); independently define, which campaigns to launch, sequence, and retire based on pipeline gaps, market signals, and strategic priorities
  • Influence senior cross-functional stakeholders (ex. specialist sales leaders, partner leaders, solution architecture leaders, field marketing, demand generation) around the right inputs, themes, and customer signals to shape unified go-to-market priorities
  • Synthesize pipeline health, goal attainment trends, competitive dynamics, and customer demand signals into a strategic GTM point of view that aligns diverse organizations around shared priorities, while operating with minimal direction in ambiguous, fast-moving environments
  • Identify structural white space where the business is under-penetrated and influence leadership to invest in campaign strategies that close those gaps
  • Build end-to-end GTM sales playbooks for each campaign; including executive positioning decks, persona-anchored outreach sequences, competitive battlecards, ROI narratives, and discovery frameworks
  • Develop propensity-to-buy account lists leveraging AI-driven analytics, internal platforms, and third-party market signals to ensure campaigns target accounts with the highest conversion potential
  • Create field-ready GTM materials that enable account teams to execute campaign motions that reduce time-to-engagement and protecting field capacity from fragmented, uncoordinated requests
  • Design campaign playbooks that prescribe the go-to-market approach, customer engagement model, and partner activation strategy for each motion
  • Bring together specialist sales, partners, solution architecture, field marketing, and demand generation into a single, accountable campaign team with named ownership and shared goals
  • Resolve overlapping go-to-market motions when multiple campaigns target the same accounts or compete for the same specialist capacity—making trade-off decisions and owning the outcome

Requirements

  • 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience

Preferred

  • Experience working with Core Cloud Technology Services, including, but not limited to Compute, Edge, Hybrid, Security, and/or Networking
  • Experience working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage
  • Experience working with Enterprise Application Modernization and Migration technologies, including, but not limited to, Mainframe, Serverless, Containers, or Cloud Operations
  • Experience developing strategies that influence leadership decisions at the organizational level
  • Experience managing programs across cross functional teams, building processes and coordinating release schedules

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

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Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost.Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Singapore, and Japan, customers across all industries are taking advantage of our low cost, elastic, open and flexible, secure platform.

Founded in 2006
Duvall, Washington, USA
151K employees (5,507 in marketing)
65% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
2.7B
Traffic Source Mix
Search
25.4%
Direct
66.7%
Referral
5.5%
Social
1.4%
Paid
0.6%

Headcount Trend

Current headcount: ~151.3K

Marketing Team

Marketing Team Size
3,671 (2% of company)
Median Career Experience
21 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
28

Funding

Last Raise
Grant, 1 years ago

Funding History

  • Jan 2025
    Grant

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