Senior Go-to-Market Lead, NAMER Go-to-Market

San Francisco, CA (On-site)

$148K/yr – $220K/yrSenior Level5+ years expFull time

Posted 23 hrs ago

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Job Summary

Own the go-to-market strategy and campaign portfolio, lead cross-functional GTM orchestration, and serve as the primary adviser on performance and investments for divisional sales leadership.

  • Define campaigns, sequencing, and retirement based on pipeline gaps and priorities
  • Align senior stakeholders across sales, partners, and marketing around unified GTM priorities
  • Translate performance data into repeatable GTM playbooks and strategic recommendations

Job Description

Responsibilities

  • GTM Strategy & Influence: - Own the go-to-market campaign portfolio and aligned agents for your assigned sales division(s); independently define, which campaigns to launch, sequence, and retire based on pipeline gaps, market signals, and strategic priorities - Influence senior cross-functional stakeholders (ex. specialist sales leaders, partner leaders, solution architecture leaders, field marketing, demand generation) around the right inputs, themes, and customer signals to shape unified go-to-market priorities - Synthesize pipeline health, goal attainment trends, competitive dynamics, and customer demand signals into a strategic GTM point of view that aligns diverse organizations around shared priorities, while operating with minimal direction in ambiguous, fast-moving environments - Identify structural white space where the business is under-penetrated and influence leadership to invest in campaign strategies that close those gaps GTM Playbook Development: - Build end-to-end GTM sales playbooks for each campaign; including executive positioning decks, persona-anchored outreach sequences, competitive battlecards, ROI narratives, and discovery frameworks - Develop propensity-to-buy account lists leveraging AI-driven analytics, internal platforms, and third-party market signals to ensure campaigns target accounts with the highest conversion potential - Create field-ready GTM materials that enable account teams to execute campaign motions that reduce time-to-engagement and protecting field capacity from fragmented, uncoordinated requests - Design campaign playbooks that prescribe the go-to-market approach, customer engagement model, and partner activation strategy for each motion Cross-Functional Orchestration: - Bring together specialist sales, partners, solution architecture, field marketing, and demand generation into a single, accountable campaign team with named ownership and shared goals - Resolve overlapping go-to-market motions when multiple campaigns target the same accounts or compete for the same specialist capacity—making trade-off decisions and owning the outcome - Become a trusted partner to Sales Leaders and field sellers, ensuring the campaigns you run are high-quality and raise the bar Performance & Strategic Advisory - Serve as the primary GTM strategist to divisional sales leadership, providing evidence-based recommendations on campaign performance and portfolio investment decisions - Track campaign outcomes against pipeline creation, conversion rates, and revenue targets—identifying which GTM patterns drive outsized results and codifying them into repeatable mechanisms that others adopt - Translate complex business problems—competing priorities, constrained capacity, overlapping coverage—into clear GTM recommendations for senior leadership, proactively raising the bar for how the organization approaches go-to-market execution

Requirements

  • 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
  • Experience developing strategies that influence leadership decisions at the organizational level
  • Experience managing programs across cross functional teams, building processes and coordinating release schedules
  • Experience working with Core Cloud Technology Services, including, but not limited to Compute, Edge, Hybrid, Security, and/or Networking

Preferred

  • Experience working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage
  • Experience working with Enterprise Application Modernization and Migration technologies, including, but not limited to, Mainframe, Serverless, Containers, or Cloud Operations

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parential leave
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Traffic Signals

Monthly Visitors
2.8B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
25.2%
Direct
65.9%
Referral
6.4%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~171

Marketing Team

Marketing Team Size
24 (14% of company)
Median Career Experience
6 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
112

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