Senior Global Marketing Manager

Franklin Lakes, NJ (On-site)

$143K/yr – $237K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive global portfolio strategy and cross‑region execution for a BD medical technology franchise, with emphasis on lifecycle, marketing planning, and evidence generation.

  • Own global portfolio strategy, lifecycle management, and cross-region execution.
  • Must-have: 5–8+ years of life sciences marketing with proven results.
  • Standout: cross-functional leadership across R&D, Medical Affairs, and HEOR.

Job Description

Responsibilities

  • Lead global management of the BD Vacutainer® Urine Collection portfolio, including commercial strategy, financial performance, demand planning, and product lifecycle oversight.
  • Develop and deliver annual global strategic and marketing plans, providing direction and frameworks for regional teams to localize and execute.
  • Analyze market, customer, and competitive trends and insights to shape global strategy and identify growth opportunities.
  • Define and maintain global market segmentation, prioritization, and customer targeting frameworks to guide focused commercial execution.
  • Establish portfolio positioning, differentiated value propositions, and core messaging platforms to ensure consistency and impact across regions.

Requirements

  • BS/BA in business, science, marketing, or health care required
  • MBA is strongly desired
  • At least 5 to 8+ years’ of relevant marketing or commercial experience in life sciences, biotechnology, or another healthcare field with a consistent track-record of performance and results required
  • Flexibility to travel globally up to ~15% of the time

Preferred

  • MBA is strongly desired

Benefits

  • Health and Well-being Benefits
  • - Medical, dental, vision coverage
  • - Health Savings Accounts
  • - Flexible Spending Accounts
  • - Hospital Care Insurance
  • - Critical Illness Insurance
  • - Accidental Injury Insurance
  • - Life and AD&D insurance
  • - Short-term disability coverage
  • - Long-term disability insurance
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BD

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BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

Founded in 2004
Franklin Lakes, New Jersey, USA
45K employees (2,188 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$24.4K
Traffic Source Mix
Search
44.9%
Direct
38.3%
Referral
10.1%
Social
5%
Paid
1.6%

Headcount Trend

Current headcount: ~45.4K

Marketing Team

Marketing Team Size
1,813 (4% of company)
Median Career Experience
16 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$540M
Last Raise
$540M
Post IPO Equity, 3 years ago

Funding History

  • Aug 2023
    Post IPO Equity • $540M

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